The ad-hoc acknowledgement of a trademark as well-known or famous in Mexico is different from the procedure to register a trademark.

Filing a trademark application in the USA and eventually obtaining the registration would provide the applicant with some statutory trademark rights, but they would be valid only in the United States.

In Mexico, the only way to obtain the property on a trademark is through its registration with the Mexican Patent and Trademark Office (MPTO), and you need to file an application for that. Registering a trademark is a far simpler and less expensive procedure than obtaining the recognition of the mark as well-known or famous.

You may obtain the ownership on the trademark in Mexico by obtaining the registration from the MPTO; you do not need the acknowledgement of the trademark as well-known/famous for that. The ad-hoc acknowledgement of a trademark as well-known or famous is a special status for registered trademarks that provide additional and broader protection; this sort of additional protection may be obtained only by prestigious trademarks with a huge presence in the consumer’s minds, such as Coca-Cola, Armani and Absolute. Izod has also been regarded as well-known in Mexico.