Trademarks acknowledged as well-known and famous in Mexico as to 2018
This is the fourth entry in this blog devoted to famous and well-known trademarks in Mexico (see Revisiting the protection of well-known and famous trademarks in Mexico, Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure, 2013 Update. Trademarks Acknowledged as Well-Known and Famous in Mexico). As some readers may know, Mexican law stipulates two groups of renowned marks: “marcas notoriamente conocidas” or well-known trademarks (as provided by article 6 Bis of the Paris Convention) and “marcas famosas” or famous trademarks.
In this post I provide an updated list, until the end of 2018, of registered trademarks that have been acknowledged as well-known or famous in Mexico by the Mexican Patent and Trademark Office (MPTO) through the ad hoc procedure provided in article 98 Ter 1 (formerly 98 Bis 1) of the Industrial Property Law.
There are several ways a trademark may be acknowledged as well-known or famous in Mexico; the ad hoc procedure is not the only one. A trademark may be acknowledged as well-known or famous in the decision of a contentious procedure, such as an invalidation or infringement action at the MPTO. A trademark may also be acknowledged as famous or well-known in a trademark registration procedure, when the examiner states that the applied trademark may not be approved because it is identical or confusingly similar to a famous or well-known trademark, without a prior acknowledgement in a contentious or ad hoc procedure. For example, the trademark “AMEX” owned by American Express Marketing & Development Corp. was declared famous in Mexico when the examiner issued an office action in the trademark applications number 1,981,308 “AMEX” (& Design), 1,981,310 “AMEX” (& Design) and 1,981,311 “AMEX” (& Design)[1]. Actually, the trademark “AMERICAN EXPRESS” has been acknowledged as famous in Mexico through the ad hoc procedure.
The acknowledgment of a trademark as well-known or famous is a de facto recognition, not de iure. A well-known trademark today may not be well-known tomorrow. The acknowledgment of a trademark as well-known or famous does not provide exclusivity rights, but the holder may file legal actions to stop third parties from using identical or similar marks or invalidate other party’s trademark registrations. One of the advantages of the ad hoc acknowledgement is that it extends the recognition of a de facto situation by the trademark authorities over time, for at least five years, and may be updated (similar to a renewal) if the holder proves that the trademark continues being well-known or famous.
After reviewing the list of trademarks that have applied for the ad hoc acknowledgments, I noticed that famous has been preferred over well-known. Some holders of well-known trademarks have decided to refrain from updating the recognition and file for the acknowledgment as famous (i.e.: MOMIAS DE GUANAJUATO” and “RICOLINO”). By the end of 2018, there were only five well-known updates; on the other side, there were nineteen updates of recognitions of famous trademarks. This trend was already noticeable in 2013.
The famous trademarks are in a better position than well-known trademarks, especially after the 2018 amendments to the law: Article 90, paragraph XVII of the Industrial Property Law (as amended on May, 2018) prohibits the registration of trademarks identical or confusingly similar to marks that the MPTO considers famous for any product or service whatsoever. The prohibition is similar in the case of well-known trademarks, but there has to be the risk of unfair competition, harming the reputation of the well-known mark, dilution of the well-known mark or association of the applicant with the holder of the well-known trademark.
Further, article 213, paragraph VII, of the Industrial Property Law (as amended on May, 2018) states that using a mark identical or confusingly similar to a trademark considered by the MPTO as famous is an infringement, regardless the goods or services identified with the infringing mark.
A well-known or famous trademark continues being well-known or famous, even if the holder decides not updating the ad hoc acknowledgment. As I stated, the acknowledgment of a trademark as famous or well-known is the recognition of a de facto situation that may persist regardless any filing with trademark authorities. In the absence of the ad hoc acknowledgment, if the holder wants to claim that its mark is well-known or famous, it would have file all evidence required to prove it.
It is not clear if, in the case of an infringement action involving a trademark that has been acknowledged as famous or well-known through the ad hoc procedure, such acknowledgment would be enough evidence to prove such a status or if the holder should file additional evidence to prove that the mark is indeed well-known or famous.
The following is the list of trademarks acknowledged as well-known or famous by the MPTO through the ad hoc procedure published in the Official Gazette until the end of 2018. Of course, there are other trademarks acknowledged as famous or well-known out of the ad hoc procedure, so this is a non-limitative list.
- Trademarks acknowledged as well-known through the ad hoc procedure:
A.1. Trademark: “ANDREA”
Trademark registration number: 572,692
Date of acknowledgment: November 4, 2008.
File number M.N. 2197/2007 (G-1) 18189
Owner: Fábricas de Calzado Andrea, S.A de C.V.
Gazette: May 2009
Status: Live (Updated. Gazette February 2016)
A.2. Trademark: “PRITT”
Trademark registration number: 154,268
Date of acknowledgment: June 30, 2010
File number: M.N. 638/2009 (T-4) 5766
Owner: Henkel AG & Co. KGAA
Gazette: June 2010
Status: Live (Updated. Gazette August 2016)
A.3. Trademark: “BARCEL”
Trademark registration number: 164,548
Date of acknowledgment: March 22, 2010
File number: M.N. 102/2009 (T-1) 1032
Owner: Grupo Bimbo S.A.B. de C.V.
Gazette: March 2010
Status: Expired
A.4. Trademark: “RICOLINO”
Trademark registration number: 255,612
Date of acknowledgment: April 5, 2010
File number: M.N. 104/2009 (T-2) 1037
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: April 2010
Status: Expired
A.5. Trademark: “RESISTOL”
Trademark registration number: 41,955
Date of acknowledgment: September 28, 2010
File number: M.N. 480/2009 (T-3) 4037
Owner: Henkel Capital, S.A. de C.V.
Gazette: September 2010
Status: Live (Updated. Gazette July 2016)
A.6. Trademark: “LAS MOMIAS DE GUANAJUATO”
Trademark registration number: 857,331
Date of acknowledgment: December. 7, 2010
File number: M.N. 785/2009 (T-5) 7179
Owner: Municipio de Guanajuato
Gazette: December 2010
Status: Expired
A.7. Trademark: “HOTELES CITY EXPRESS”
Trademark registration number: 780,478
Date of acknowledgment: December 21, 2010
File number: M.N. 1848/2009 (T-6) 15328
Owner: Hoteles City Express, S.A.B. de C.V
Gazette: December 2010
Status: Live (Updated. Gazette February 2017)
A.8. Trademark: “ADO”
Trademark registration number: 843,017
Date of acknowledgment: May 31, 2011
File number: M.N. 1429/2010 (T-2) 14091
Owner: Autobuses de Oriente ADO, S.A. de C.V.
Gazette: May 2011
Status: Expired
A.9. Trademark: “ELEKTRA”
Trademark registration number: 390,819
Date of acknowledgment: July 29, 2011
File number: M.N. 1355/2010 (T-1) 13639
Owner: Elektra Trading & Consulting Group, S.A. de C.V.
Gazette: July 2011
Status: Expired
A.10. Trademark: “SUPER PRECIO”
Trademark registration number: 650,945
Date of acknowledgment: November 18, 2011
File number: M.N. 1600/2011 (T-2) 14855
Owner: Tiendas Súper Precio S.A. de C.V.
Gazette: November 2011
Status: Expired
A.11. Trademark: “PAYASO”
Trademark registration number: 757,764
Date of acknowledgment: December 16, 2011
File number: M.N. 2148/2010 (T-3) 19884
Owner: Grupo Bimbo S.A.B. de C.V.
Gazette: December, 2011
Status: Live (Updated. Gazette September 2018)
A.12. Trademark: “CORONADO”
Trademark registration number: 887,611
Date of acknowledgment: February 9, 2012
File number: M.N. 2150/2010 (T-4)19900
Owner: Grupo Bimbo S.A.B. de C.V.
Gazette: February 2012
Status: Live (Updated. Gazette July 2018)
A.13. Trademark: “MELATE”
Trademark registration number: 932,323
Date of acknowledgment: October 31, 2012
File number: M.N. 2141/2011 (T-3) 19611
Owner: Pronósticos Para la Asistencia Pública
Gazette: October 2012
Status: Expired
A.14. Trademark: “ARENA MÉXICO”
Trademark registration number: 1,238,811
Date of acknowledgment: June 30, 2014
File number: M.N. 2440/2012 (T1) 22105
Owner: Nueva Arena México S.A. de C.V.
Gazette: June 2014
Status: Live a June de 2019
A.15. Trademark: “EKCO”
Trademark registration number: 51,806
Date of acknowledgment: July 29, 2014
File number: M,N. 1420/2013 (T-4) 14609
Owner: Grupo Vasconia S.A. de C.V.
Gazette: July 2014
Status: Live a July de 2019
A.16. Trademark: “VASCONIA”
Trademark registration number: 256,034
Date of acknowledgment: July 31, 2014
File number: M.N. 789/2013 (T-3) 8609
Owner: Grupo Vasconia S.A. de C.V.
Gazette: July 2014
Status: Live a July de 2019
A.17. Trademark: “ENSUEÑO”
Trademark registration number: 891,080
Date of acknowledgment: November 24, 2014
File number: M.N. 2350/2013 (T-6) 23478
Owner: Industrias Alen S.A. de C.V.
Gazette: November 2014
Status: Live
A.18. Trademark: “DINA”
Trademark registration number: 380,305
Date of acknowledgment: December 19, 2014
File number: M.N. 1618/2013 (T-5) 16571
Owner: Dina Camiones S.A. de C.V.
Gazette: December 2014
Status: Live
A.19. Trademark: “S MART” (& Design)
Trademark registration number: 1,409,909
Date of acknowledgment: March 31, 2015
File number: M.N. 672/2014 (T-2) 6386
Owner: S-Mart Mexicana, S.A. de C.V.
Gazette: March 2015
Status: Live
A.18. Trademark: “VERO”
Trademark registration number: 658,862
Date of acknowledgment: March 31, 2015
File number: M.N. 2617/2013 (T-7) 26053
Owner: Grupo Bimbo S.A.B. de C.V.
Gazette: March 2015
Status: Live
A.19. Trademark: “CAPRICE”
Trademark registration number: 354,077
Date of acknowledgment: April 30, 2015
File number: M.N. 839/2014 (T-3) 8395
Owner: CPIF Venture, Inc.
Gazette: April 2015
Status: Live
A.20. Trademark: “ELECTROLIT”
Trademark registration number: 461,398
Date of acknowledgment: May 27, 2015
File number: M.N. 1494/2014 (T-4) 15324
Owner: Laboratorios Pisa, S.A. de C.V.
Gazette: May 2015
Status: Live
A.21. Trademark: “TECATE TITANIUM”
Trademark registration number: 1,522,414
Date of acknowledgment: December 15, 2015
File number: M.N. 109/2015 (T-1) 869
Owner: Cervecería Cuauhtémoc Moctezuma, S.A. de C.V.
Gazette: December 2015
Status: Live
A.22. Trademark: “LEXUS”
Trademark registration number: 707,597
Date of acknowledgment: December 20, 2016
File number: M.N. 1861/2015 (T-3)16847
Owner: Toyota Jidosha Kabushiki Kaisha
Gazette: December 2016
Status: Live
A.23. Trademark: “MERCK”
Trademark registration number: 85,741
Date of acknowledgment: December 20, 2016
File number: M.N: 3344/2015 (T-4) 29581
Owner: Merck KGAA
Gazette: December 2016
Status: Live
A.24. Trademark: “WET LINE XTREME PROFESSIONAL X” (& Design)
Trademark registration number: 982,278
Date of acknowledgment: January, 31 2017
File number: M.N. 1393/2015 (T-2) 11408
Owner: Henkel AG & Co. KGAA
Gazette: January 2017
Status: Live
A.25. Trademark: “D`PORTENIS” (& Design)
Trademark registration number: 706,852
Date of acknowledgment: July 31, 2017
File number: M.N. 2008/2016 (T-2) 19837
Owner: Mas Diferente, S.A. de C.V.
Gazette: July 2017
Status: Live
A.26. Trademark: “NAVITEK”
Trademark registration number: 538,768
Date of acknowledgment: July 31, 2017
File number: M.N. 2149/2016 (T-3)21177
Owner: Navilux, S.A. de C.V.
Gazette: July 2017
Status: Live
A.27 Trademark: “SENOSIAIN”
Trademark registration number: 62,173
Date of acknowledgment: November 30, 2017
File number: M.N. 821/2017 (T-3) 9522
Owner: Alparis, S.A. de C.V.
Gazette: November 2017
Status: Live
A.28. Trademark: “TAJIN”
Trademark registration number: 320,328
Date of acknowledgment: May 31, 2018
File number: M.N. 2528/2016 (T-4) 24787
Owner: Golosinas de México, S.A. de C.V.
Gazette: May 2018
Status: Live
A.29. Trademark: “ANNTAYLOR” (& Design)
Trademark registration number: 1,831,474
Date of acknowledgment: September 14, 2018
File number: M.N. 225/2014 (T-1) 1758
Owner: Annco, Inc.
Gazette: September 2018
Status: Live
A.30. Trademark: “KOTEX” (& Design)
Trademark registration number: 20,937
Date of acknowledgment: November 28, 2018
File number: M.N. 544/2017 (T-2) 6847
Owner: Kimberly-Clark Worldwide, Inc.
Gazette: November 2018
Status: Live
A.31. Trademark: “ANCE” (& Design)
Trademark registration number: 1,761,532
Date of acknowledgment: December 7, 2018
File number: 1096/2018 (T-1) 11698
Owner: Asociación de Normalización y Certificación, A.C.
Gazette: December 2018
Status: Live
- Trademarks acknowledged as famous through the ad hoc procedure:
B 1. Trademark: “CINÉPOLIS”
Trademark registration number: 1,039,899
Date of acknowledgment: November 20, 2009
File number: M.F. 1256/2008 (G-1) 10963
Owner: Cinemas de la República, S.A. de C.V.
Gazette: December 2009
Status: Live (Updated. Gazette January 2015)
B.2. Trademark: “INTEL”
Trademark registration number: 277,115
Date of acknowledgment: August 23, 2010
File number: M.F. 1577/2008 (G-2) 13777
Owner: Intel Corporation
Gazette: August 2010
Status: Live (Updated. Gazette May 2016)
B.3. Trademark: “RED BULL”
Trademark registration number: 848,424
Date of acknowledgment: February 19, 2010
File number: M.F. 2284/2008 (G-3) 18288
Owner: Red Bull GmbH
Gazette: February 2010
Status: Live (Updated. Gazette September 2015)
B.4. Trademark: “MARINELA”
Trademark registration number: 261,258
Date of acknowledgment: March 12, 2010
File number: M.F. 103/2009 (G-3) 1033
Propietario: Grupo Bimbo, S.A.B. de C.V.
Gazette: March 2010
Status: Live (Updated. Gazette October 2015)
B.5. Trademark: “GANSITO”
Trademark registration number: 95,836
Date of acknowledgment: March 12, 2010
File number: M.F. 101/2009 (G-2) 1031
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: March 2010
Status: Live (Updated. Gazette September 2015)
B.6. Trademark: “BIMBO”
Trademark registration number: 697,020
Date of acknowledgment: April 23, 2010
File number M.F. 100/2009 (G-1) 1030
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: April 2010
Status: Live (Updated. Gazette February 2016)
B.7. Trademark: “HARMON HALL” (& Design)
Trademark registration number: 707,108
Date of acknowledgment: September 3, 2010
File number: M.F. 1766/2009 (G-5) 14323
Owner: Harmon Hall Holding, S.A. de C.V.
Gazette: September 2010
Status: Live (Updated. Gazette June 2016)
B.8. Trademark: “BMW” (& Design)
Trademark registration number: 416,369
Date of acknowledgment: September 14, 2010
File number: M.F. 1782/2009 (G-6) 14483
Owner: Bayerische Motoren Werke Aktiengesellschaft
Status: Live (Updated. Gazette August 2016)
B.9. Trademark: “JOSE CUERVO”
Trademark registration number: 382,031
Date of acknowledgment: September 10, 2010
File number: M.F. 2107/2009 (G-9) 17586
Owner: Tequila Cuervo, S.A. de C.V.
Gazette: September 2010
Status: Live (Updated. Gazette June 2016)
B.10. Trademark: “MICROSOFT”
Trademark registration number: 283,589
Date of acknowledgment: November 10, 2010
File number: M.F. 500/2009 (G-4) 4556
Owner: Microsoft Corporation
Gazette: November 2010
Status: Expired
B.11. Trademark: “FLEXI” (& Design)
Trademark registration number: 674,758
Date of acknowledgment: December 7, 2010
File number: M.F. 1794/2009 (G-7) 14570
Owner: Grupo Flexi de León, S.A.P.I. de C.V.
Gazette: December 2010
Status: Expired
B.12. Trademark: “PEPSI”
Trademark registration number: 346,468
Date of acknowledgment: March 29, 2011
File number: M.F. 20175/2009 (G-8) 17296
Owner: Pepsico, Inc.
Gazette: March 2011
Status: Live (Updated. Gazette August 2017)
B.13. Trademark: “BARDAHL”
Trademark registration number: 865,925
Date of acknowledgment: April 15, 2011
File number: M.F. 734/2010 (G-1) 7654
Owner: Bardahl de México, S.A. de C.V.
Gazette: April 2011
Status: Live (Updated. Gazette March 2018)
B.14. Trademark: “PEMEX”
Trademark registration number: 522,165
Date of acknowledgment: May 27, 2011
File number: M.F. 2059/2010 (G-2) 19045
Owner: Petróleos Mexicanos
Gazette: May 2011
Status: Live (Updated. Gazette March 2017)
B.15. Trademark: INNOMINADA (Redbull charging bulls design)
Trademark registration number: 1,165,190
Date of acknowledgment: February 28, 2012
File number: M.F. 2170/2010 (G-4) 19984
Owner: Red Bull GMBH
Gazette: February 2012
Status: Live (Updated Gazette October 2018)
B.16. Trademark: “TAKIS”
Trademark registration number: 547,799
Date of acknowledgment: March 16, 2012
File number: M.F. 2151/2010 (G-3) 19901
Owner: Grupo Bimbo S.A.B de C.V.
Gazette: March 2012
Status: Expired
B.17. Trademark: “YAHOO”
Trademark registration number: 573,530
Date of acknowledgment: May 31, 2012
File number: M.F. 1151/2011 (T-1) 10840
Owner: Oath Inc.
Gazette: May 2012
Status: Live (Updated. Gazette December 2018)
B.18. Trademark: “COHIBA”
Trademark registration number: 306,470
Date of acknowledgment: July 20, 2012
File number: M.F. 2249/2011
Owner: Corporation Habanos, S.A.
Gazette: July 2012
Status: Expired
B.19. Trademark: “TELEVISA”
Trademark registration number: 858,155
Date of acknowledgment: August 31, 2012
File number: M.F. 2276/2011 (G-9) 20624
Owner: Mountrigi Management Group, LTD.
Gazette: August 2012
Status: Expired
B.20. Trademark: “SOY TOTALMENTE”
Trademark registration number: 645,851
Date of acknowledgment: September 28, 2012
File number: M.F. 2004/2011 (G-5) 18612
Owner: El Palacio de Hierro, S.A. de C.V.
Gazette: September 2012
Status: Live (Updated. Gazette November 2018)
B.21. Trademark: “EL PALACIO DE HIERRO” (& Design)
Trademark registration number: 997,244
Date of acknowledgment: September 28,2012
File number: M.F. 2005/2011 (G-6) 18613
Owner: El Palacio de Hierro, S.A. de C.V.
Gazette: September 2012
Status: Live (Updated. Gazette November 2018)
B.22. Trademark: “GANDHI”
Trademark registration number: 559,538
Date of acknowledgment: October 31, 2012
File number: M.F. 2076/2011 (G-7) 19072
Owner: Grupo 78. S.A. de C.V.
Gazette: October 2012
Status: Live (Updated. Gazette November 2018)
B.23. Trademark: INNOMINADA (Batman bat logo)
Trademark registration number: 376,283
Date of acknowledgment: November 30, 2012
File number: M.F. 1989/2011 (G-3) 184879
Owner: DC Comics
Gazette: November 2012
Status: Expired
B.24. Trademark: “BATMAN”
Trademark registration number: 371,343
Date of acknowledgment: November 30, 2012
File number: M.F. 1990/2011 (G-4) 18480
Owner: DC Comics
Gazette: November 2012
Status: Expired
B.25. Trademark: “SUPERMAN” (& Design)
Trademark registration number: 366,500
Date of acknowledgment: December 19, 2012
File number: M.F. 1987/2011 (G-1) 18475
Owner: DC Comics
Gazette: April 2015
Status: Expired
B.26. Trademark: “S” (& Design)
Trademark registration number: 580,446
Date of acknowledgment: January 31, 2013
File number: M.F. 1988/2011 (G-2) 18477
Owner: DC Comics
Gazette: January 2013
Status: Expired
B.27.Trademark: “NACIONAL MONTE DE PIEDAD”
Trademark registration number: 1,338,179
Date of acknowledgment: July 31, 2013
File number: M.F. 1544/2012(G-1) 13793
Owner: Nacional Monte de Piedad, I.A.P.
Gazette: July 2013
Status: Live (Updated. Gazette November 2018)
B.28. Trademark: “TIA ROSA”
Trademark registration number: 168,816
Date of acknowledgment: September 5, 2013
File number: M.F. 2444/2012 (G-3) 22119
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: September 2013
Status: Expired
- 29. Trademark: “BUBULUBU”
Trademark registration number: 281,881
Date of acknowledgment: October 31, 2013
File number: M.F. 2476/2012 (G-4) 22289
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: October 2013
Status: Expired
B.30. Trademark: “EL CHAVO” (& Design)
Trademark registration number: 969,409
Date of acknowledgment: December 19, 2013
File number: M.F. 2031/2012(G-2) 18336
Owner: Roberto Gómez Fernández
Gazette December 2013
Status: Expired
B.31. Trademark: “CKLASS” (& Design)”
Trademark registration number: 880,569
Date of acknowledgment: January 29, 2014
File number: M.F. 49/2013 (G-1) 348
Owner: Wata Group, S.A. de C.V.
Gazette: January 2104
Status: Live a January de 2019
B.32. Trademark: “PINOL”
Trademark registration number: 472,540
Date of acknowledgment: March 31, 2014
File number: M.F. 1064/2013(G-2) 10856
Owner: Industrias Alen, S.A. de C.V.
Gazette: March 2014
Status: Live a March de 2019
B.33 Trademark: “LA COSTEÑA”
Trademark registration number: 375,684
Date of acknowledgment: April 15,2014
File number: M.F. 1609/2013(G-3) 16521
Owner: Conservas la Costeña, S.A. de C.V.
Gazette: April 2014
Status: Live a April de 2019
B.34. Trademark: “HELVEX”
Trademark registration number: 957,168
Date of acknowledgment: August 20, 2014
File number: M.F. 1691/2013(G-4) 17540
Owner: Helvex, S.A. DE C.V.
Gazette: August 2014
Status: Live a August de 2019
B.35. Trademark: “CLORALEX”
Trademark registration number: 367,713
Date of acknowledgment: September 15, 2014
File number: M.F. 2561/2013(G-5) 25449
Owner: Industrias Alen, S.A. DE C.V.
Gazette: September 2014
Status: Live
B.36. Trademark: “IPHONE”
Trademark registration number: 1,039,157
Date of acknowledgment: September 30, 2014
File number: M.F. 1273/2014 (G-4) 12770
Owner: Apple Inc.
Gazette: September 2014
Status: Live
B.37. Trademark: “ILUSIÓN”
Trademark registration number: 1,474,836
Date of acknowledgment: October 10, 2014
File number: M.N. 303/2013(T-2) 4429
Owner: Diltex, S.A. DE C.V.
Gazette: October 2014
Status: Live
B.38. Trademark: “HERDEZ”
Trademark registration number: 61,432
Date of acknowledgment: October 22, 2014
File number: M.F. 1665/2014 (G-5) 17004
Owner: Herdez, S.A. DE C.V.
Gazette: October 2014
Status: Live
B.39. Trademark: “TORTILLINAS”
Trademark registration number: 409,826
Date of acknowledgment: December 15, 2014
File number: M.F. 2615/2013 (G-6) 26049
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: December 2014
Status: Live
B.40. Trademark: “TRIDIMENSIONAL” (Takis design)
Trademark registration number: 1,172,732
Date of acknowledgment: December 19, 2014
File number: M.F. 2616/2013 (G-7) 26051
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: December 2014
Status: Live
B.41. Trademark: “OMNILIFE”
Trademark registration number: 556,402
Date of acknowledgment: February 27, 2015
File number: M.F. 949/2014 (G-3) 9814
Owner: Grupo Omnilife, S.A. de C.V
Gazette: February 2015
Status: Live
B.42. Trademark: “SICO”
Trademark registration number: 391,088
Date of acknowledgment: April 29,2015
File number: M.F. 270/2014 (G-1) 2375
Owner: Reckitt Benckiser México, S.A. de C.V.
Gazette: June 2015
Status: Live
B.43. Trademark: “LEGO” (& Design)
Trademark registration number: 443,052
Date of acknowledgment: June 30, 2015
File number: M.F. 419/2014 (G-2) 4009
Owner: Lego Juris A/S
Gazette: September 2015
Status: Live
B.43. Trademark: “BUFALO” (& Design)
Trademark registration number: 663,658
Date of acknowledgment: September 30, 2015
File number: M.F. 2559/2014 (G-8) 25562
Owner: Herdez, S.A. de C.V.
Gazette: September 2015
Status: Live
B.44. Trademark: “FIRESTONE”
Trademark registration number: 14,524
Date of acknowledgment: October 22, 2015
File number: M.F. 539/2015 (G-3) 4859
Owner: Bridgestone Licensing Services, Inc.
Gazette: October 2015
Status: Live
B.45. Trademark: “BRIDGESTONE”
Trademark registration number: 1,440,418
Date of acknowledgment: October 22, 2015
File number: M.F. 538/2015 (G-2) 4853
Owner: Bidgestone Corporation
Gazette: October 2015
Status: Live
B.46. Trademark: “EL CHAPULIN COLORADO”
Trademark registration number: 555,383
Date of acknowledgment: November 30, 2015
File number: M.F. 2201/2014 (G-6) 22873
Owner: Roberto Gómez Fernández
Gazette: November 2015
Status: Live
B.47. Trademark: “LG” (& Design)
Trademark registration number: 509,298
Date of acknowledgment: November 30, 2015
File number: M.F. 2456/2014 (G-7) 24867
Owner: LG Corp.
Gazette: November 2015
Status: Live
B.48. Trademark: “TECATE”
Trademark registration number: 134,004
Date of acknowledgment: December 15, 2015
File number: M.N. 123/2015 (G-1) 1073
Owner: Cervezas Cuauhtémoc Moctezuma, S.A. de C.V.
Gazette: December 2015
Status: Live
B.49. Trademark: “HARPIC”
Trademark registration number: 236,065
Date of acknowledgment: February 19,2016
File number: M.F. 782/2015 (G-5) 6460
Owner: Reckitt & Colman (Overseas) Limited
Gazette: February 2016
Status: Live
B.50. Trademark: “DOÑA MARIA”
Trademark registration number: 186,178
Date of acknowledgment: March 31, 2016
File number: M.F. 1962/2015(G-6) 17984
Owner: Herdez, S.A. de C.V.
Gazette: March 2016
Status: Live
B.51. Trademark: “BARCEL”
Trademark registration number: 164,548
Date of acknowledgment: April 29, 2016
File number: 563/2015 (G-4) 5056
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: April 2016
Status: Live
B.52. Trademark: “SIETE MACHOS”
Trademark registration number: 30,648
Date of acknowledgment: May 30, 2016
File number: M.F. 3321/2015 (G-11) 29540
Owner: Comercial Urania, S.A. de C.V.
Gazette: May 2016
Status: Live
B.53 Trademark: “RICOLINO”
Trademark registration number: 255,612
Date of acknowledgment: June 28, 2016
File number: M.F. 2074/2015 (G-7) 19463
Owner: Grupo Bimbo, S.A.B. de C.V.
Gazette: June 2016
Status: Live
B.54. Trademark: “DEL FUERTE”
Trademark registration number: 216,397
Date of acknowledgment: June 29, 2016
File number: M.F. 2357/2015 (G-9) 20992
Owner: Alimentos del Fuerte, S.A. de C.V.
Gazette: June 2016
Status: Live
B.55. Trademark: “BENOTTO”
Trademark registration number: 138,139
Date of acknowledgment: August 30, 2016
File number: 1240/2016 (G-6) 12339
Owner: Distribuidora de Bicicletas Benotto, S.A. de C.V.
Gazette: August 2016
Status: Live
B.56. Trademark: “IMSS SEGURIDAD Y SOLIDARIDAD SOCIAL” (& Design)
Trademark registration number: 550,086
Date of acknowledgment: September 13, 2016
File number: M.F. 413/2016 (G-1) 5379
Owner: Instituto Mexicano del Seguro Social
Gazette: September 2016
Status: Live
B.57. Trademark: “GAMESA”
Trademark registration number: 347,617
Date of acknowledgment: October 31,2016
File number: M.F. 3361/2015 (G-13) 29660
Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.
Gazette: October 2016
Status: Live
B.58. Trademark: “EMPERADOR”
Trademark registration number: 448,088
Date of acknowledgment: October 31, 2016
File number: M,F. 3371/2015 (G-13) 29689
Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.
Gazette: October 2016
Status: Live
B.59. Trademark: “SABRITAS”
Trademark registration number: 98,999
Date of acknowledgment: November 30,2016
File number: 3375/2015 (G-17) 29707
Owner: Pepsico, Inc.
Gazette: November 2016
Status: Live
B.60. Trademark: “ACTIVIA”
Trademark registration number: 658,926
Date of acknowledgment: November 30, 2016
File number: M.F. 930/2016 (G-3) 10003
Owner: Companie Gervais Danone
Gazette: November 2016
Status: Live
B.61. Trademark: “BEST DAY”
Trademark registration number: 1,115,026
Date of acknowledgment: January 31, 2017
File number: 3157/2015 (G-10) 28680
Owner: Viajes Beda, S.A. DE C.V.
Gazette: January 2017
Status: Live
B.62. Trademark: “SALADITAS”
Trademark registration number: 551,018
Date of acknowledgment: March 31, 2017
File number: M.F. 3367/2015 (G-14) 29676
Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.
Gazette: March 2017
Status: Live
B.63 Trademark: “VERDE VALLE”
Trademark registration number: 251,457
Date of acknowledgment: March 31, 2017
File number: M.F. 941/2016 (G-5) 10085
Owner: Productos Verde Valle, S.A. de C.V.
Gazette: March 2017
Status: Live
B.64. Trademark: “EXA”
Trademark registration number: 630,027
Date of acknowledgment: March 31, 2017
File number: 2964/2016 (G-10) 28889
Owner: Stereorey México, S.A.
Gazette: March 2017
Status: Live
B.65. Trademark: “VINCI”
Trademark registration number: 890,229
Date of acknowledgment: March 31, 2017
File number: M.F. 1447/2016 (G-8) 14704
Owner: Grupo Fila-Dixon, S.A. de C.V.
Gazette: March 2017
Status: Live
B.66. Trademark: “SCHICK”
Trademark registration number: 287,891
Date of acknowledgment: March 31, 2017
File number: M.F. 2189/2015 (G-8) 19956
Owner: Edgewell Personal Care Brands, LLC
Gazette: March 2017
Status: Live
B.67. Trademark: “OXXO” (& Design)
Trademark registration number: 453,234
Date of acknowledgment: April 18,2017
File number: M.F. 186/2017 (G-3) 1747
Owner: Grupo Industrial Emprex, S.A. de C.V.
Gazette: April 2017
Status: Live
B.68. Trademark: “SI VALE”
Trademark registration number: 593,922
Date of acknowledgment: April 28, 2017
File number: M.F. 940/2016 (G-4) 10075
Owner: Si Vale México, S.A. de C.V.
Gazette: April 2017
Status: Live
B.69. Trademark: “NISSAN”
Trademark registration number: 96,287
Date of acknowledgment: July 28, 2017
File number: M.F. 3365/2016 (G-12) 33551
Owner: Nissan Jidosha Kabushiki Kaisha
Gazette: July 2017
Status: Live
B.70. Trademark: “FLEXI”
Trademark registration number: 868,350
Date of acknowledgment: July 31,2017
File number: M.F. 489/2016 (G-2) 6130
Owner: Grupo Flexi de León, S.A.P.I. de C.V.
Gazette: July 2017
Status: Live
B.71. Trademark: “BARCELÓ”
Trademark registration number: 918,959
Date of acknowledgment: July 31, 2017
File number: M.F. 1261/2016 (G-7) 12839
Owner: Quiroocan, S.A. DE C.V.
Gazette: July 2017
Status: Live
B.72. Trademark: “ANDREA” (& Design)
Trademark registration number: 739,383
Date of acknowledgment: July 31, 2017
File number: M.F. 3304/2016 (G-11) 33128
Owner: Fábricas de Calzado Andrea, S.A. de C.V.
Gazette: July 2017
Status: Live
B.73. Trademark: “CORONA”
Trademark registration number: 841,746
Date of acknowledgment: August 31, 2017
File number: M.F. 3417/2016 (G-13) 33798
Owner: Cervecería Modelo de México, S. de R.L. de C.V.
Gazette: August 2017
Status: Live
B.74. Trademark: “PUEBLOS MÁGICOS”
Trademark registration number: 740,363
Date of acknowledgment: September 18, 2017
File number: M.F. 2273/2017 (G-12) 22931
Owner: Secretaría de Turismo
Gazette: September 2017
Status: Live
B.75. Trademark: “VOGUE”
Trademark registration number: 740,363
Date of acknowledgment: September 29, 2017
File number: M.N. 23/2017 (T-1) 231
Owner: Advance Magazine Publishers, Inc.
Gazette: September 2017
Status: Live
B.76. Trademark: “NIKE”
Trademark registration number: 252,062
Date of acknowledgment: February 28, 2018
File number: M.F. 913/2017 (G-6) 11030
Owner: Nike Innovate C.V.
Gazette: February 2018
Status: Live
B.77. Trademark: “INNOMINADA” (Nike’s checkmark logo)
Trademark registration number: 797,100
Date of acknowledgment: February 28, 2018
File number: M.F. 914/2017 (G-7) 11033
Owner: Nike Innovate C.V.
Gazette: February 2018
Status: Live
B.78. Trademark: “LAS MOMIAS DE GUANAJUATO”
Trademark registration number: 1,634,161
Date of acknowledgment: March 20, 2018
File number: M.F. 279/2017 (G-4) 3401
Owner: Municipio de Guanajuato
Gazette: March 2018
Status: Live
B.79. Trademark: “SUAVITEL”
Trademark registration number: 415,924
Date of acknowledgment: April 27, 2018
File number: M.F. 2707/2016 (G-9) 27373
Owner: CPIF Venture, Inc.
Gazette: April 2018
Status: Live
B.80. Trademark: “COFLEX”
Trademark registration number: 836,301
Date of acknowledgment: April 30, 2018
File number: M.F. 509/2017 (G-5) 6252
Owner: Coflex, S.A. de C.V.
Gazette: April 2018
Status: Live
B.81. Trademark: “MERCK”
Trademark registration number: 85,741
Date of acknowledgment: April 30, 2018
File number: M.F. 1823/2017 (G-10) 19853
Owner: Merck KGAA
Gazette: April 2018
Status: Live
B.81. Trademark: “KIDZANIA”
Trademark registration number: 810,047
Date of acknowledgment: April 30, 2018
File number: M.F. 291/2018 (G-2) 2544
Owner: Kidzania, S.A.P.I. de C.V.
Gazette: April 2018
Status: Live
B.82. Trademark: “THE HOME DEPOT”
Trademark registration number: 382,465
Date of acknowledgment: May 29, 2018
File number: M.F. 2136/2017(G-11) 22554
Owner: Home Depot International, Inc.
Gazette: May 2018
Status: Live
B.83. Trademark: “BONAFONT”
Trademark registration number: 420,754
Date of acknowledgment: May 31, 2018
File number: M.F. 2680/2017 (G-15) 27444
Owner: Bonafont, S.A. de C.V.
Gazette: May 2018
Status: Live
B.84. Trademark: “BODEGA AURRERA”
Trademark registration number: 1,174,787
Date of acknowledgment: May 31, 2018
File number: M.F. 3278/2017 (G-17) 33470
Owner: Wal-Mart de México, S.A.B. de C.V.
Gazette: May 2018
Status: Live
B.85. Trademark: “AXA”
Trademark registration number: 1,740,983
Date of acknowledgment: June 28, 2018
File number: M.F. 3232/2017 (G-16) 32897
Owner: Axa
Gazette: June 2018
Status: Live
B.86. Trademark: “NUTRISA”
Trademark registration number: 817,447
Date of acknowledgment: June 29, 2018
File number: M.F. 1522/2017 (G-9) 17197
Owner: Nutrisa, S.A de C.V.
Gazette: June 2018
Status: Live
B.87. Trademark: “LALA” (& Design)
Trademark registration number: 1,522,214
Date of acknowledgment: July 23, 2018
File number: M.F. 478/2018 (G-3) 5740
Owner: Comercializadora de Lácteos y Derivaos S.A. de C.V.
Gazette: July 2018
Status: Live
B.88. Trademark: “ZARA”
Trademark registration number: 400,136
Date of acknowledgment: September 27, 2018
File number: M.F. 133/2018 (G-1) 599
Owner: Industrial de Diseño Textil, S.A. (Inditex S.A.)
Gazette: September 2018
Status: Live
B.89. Trademark: “CAGUAMA”
Trademark registration number: 570,851
Date of acknowledgment: October 29, 2018
File number: M.F. 1922/2018 (G-14) 21171
Owner: Cervezas Cuauhtémoc Moctezuma, S.A. de C.V.
Gazette: October 2018
Status: Live
B.90. Trademark: “SONORA GRILL”
Trademark registration number: 1,933,263
Date of acknowledgment: October 30, 2018
File number: M.F. 1990/2018 (G-16) 22204
Owner: Ricardo Añorve Martinez
Gazette: October 2018
Status: Live
B.91. Trademark: “AMERICAN EXPRESS”
Trademark registration number: 199,952
Date of acknowledgment: October 31, 2018
File number: M.F. 2632/2017 (G-14) 26842
Owner: American Express Marketing & Development Corp.
Gazette: October 2018
Status: Live
B.92. Trademark: “ANDATTI”
Trademark registration number: 1,917,496
Date of acknowledgment: November 29, 2018
File number: M.F. 2170/2018 (G-17) 23685
Owner: Grupo Industrial Emprex, S.A. de C.V.
Gazette: November 2018
Status: Live
B.93. Trademark: “M” (& Design) (Monster logo)
Trademark registration number: 942,216
Date of acknowledgment: November 29, 2018
File number: M.F. 807/2018 (G-5) 8365
Owner: Monster Energy Company
Gazette: November 2018
Status: Live
B.94. Trademark: “MONSTER”
Trademark registration number: 766,635
Date of acknowledgment: November 29, 2018
File number: M.F. 666/2018 (G-4) 7220
Owner: Monster Energy Company
Gazette: November 2018
Status: Live
B.95. Trademark: “PHOTOSHOP”
Trademark registration number: 670,716
Date of acknowledgment: November 30, 2018
File number: M.F. 1200/2017 (G-8) 13779
Owner: Adobe System Incorporated
Gazette: November 2018
Status: Live
B.96. Trademark: “MASSIMO DUTTI”
Trademark registration number: 627,417
Date of acknowledgment: December 17, 2018
File number: M.F. 1144/2018 (G-6) 12420
Owner: Grupo Massimo Dutti, S.A.
Gazette: August 2009
Status: Live
B.97. Trademark: “ELD ESCUELA LIBRE DE DERECHO” (& Design)
Trademark registration number: 711,239
Date of acknowledgment: December 19, 2018
File number: 1964/2018 (G-15) 21884
Owner: Escuela Libre de Derecho
Gazette: November 2011
Status: Live
B.98. Trademark: “PARAMETRÍA DE FRANCISCO ABUNDIS
Trademark registration number: 1,858,409
Date of acknowledgment: December 19, 2018
File number: M.F. 1887/2018 (G-12) 20974
Owner: Parametría S.A de C.V.
Gazette: December 2018
Status: Live
[1] The applicant did not answer the office actions and the applications were abandoned.
