In this post I provide an updated list, until the end of 2018, of registered trademarks that have been acknowledged as well-known or famous in Mexico by the Mexican Patent and Trademark Office (MPTO) through the ad hoc procedure provided in article 98 Ter 1 (formerly 98 Bis 1) of the Industrial Property Law.

There are several ways a trademark may be acknowledged as well-known or famous in Mexico; the ad hoc procedure is not the only one. A trademark may be acknowledged as well-known or famous in the decision of a contentious procedure, such as an invalidation or infringement action at the MPTO. A trademark may also be acknowledged as famous or well-known in a trademark registration procedure, when the examiner states that the applied trademark may not be approved because it is identical or confusingly similar to a famous or well-known trademark, without a prior acknowledgement in a contentious or ad hoc procedure. For example, the trademark “AMEX” owned by American Express Marketing & Development Corp. was declared famous in Mexico when the examiner issued an office action in the trademark applications number 1,981,308 “AMEX” (& Design), 1,981,310 “AMEX” (& Design) and 1,981,311 “AMEX” (& Design)[1]. Actually, the trademark “AMERICAN EXPRESS” has been acknowledged as famous in Mexico through the ad hoc procedure.

The acknowledgment of a trademark as well-known or famous is a de facto recognition, not de iure. A well-known trademark today may not be well-known tomorrow. The acknowledgment of a trademark as well-known or famous does not provide exclusivity rights, but the holder may file legal actions to stop third parties from using identical or similar marks or invalidate other party’s trademark registrations. One of the advantages of the ad hoc acknowledgement is that it extends the recognition of a de facto situation by the trademark authorities over time, for at least five years, and may be updated (similar to a renewal) if the holder proves that the trademark continues being well-known or famous.

After reviewing the list of trademarks that have applied for the ad hoc acknowledgments, I noticed that famous has been preferred over well-known. Some holders of well-known trademarks have decided to refrain from updating the recognition and file for the acknowledgment as famous (i.e.: MOMIAS DE GUANAJUATO” and “RICOLINO”). By the end of 2018, there were only five well-known updates; on the other side, there were nineteen updates of recognitions of famous trademarks. This trend was already noticeable in 2013.

The famous trademarks are in a better position than well-known trademarks, especially after the 2018 amendments to the law: Article 90, paragraph XVII of the Industrial Property Law (as amended on May, 2018) prohibits the registration of trademarks identical or confusingly similar to marks that the MPTO considers famous for any product or service whatsoever. The prohibition is similar in the case of well-known trademarks, but there has to be the risk of unfair competition, harming the reputation of the well-known mark, dilution of the well-known mark or association of the applicant with the holder of the well-known trademark.

Further, article 213, paragraph VII, of the Industrial Property Law (as amended on May, 2018) states that using a mark identical or confusingly similar to a trademark considered by the MPTO as famous is an infringement, regardless the goods or services identified with the infringing mark.

A well-known or famous trademark continues being well-known or famous, even if the holder decides not updating the ad hoc acknowledgment. As I stated, the acknowledgment of a trademark as famous or well-known is the recognition of a de facto situation that may persist regardless any filing with trademark authorities. In the absence of the ad hoc acknowledgment, if the holder wants to claim that its mark is well-known or famous, it would have file all evidence required to prove it.

It is not clear if, in the case of an infringement action involving a trademark that has been acknowledged as famous or well-known through the ad hoc procedure, such acknowledgment would be enough evidence to prove such a status or if the holder should file additional evidence to prove that the mark is indeed well-known or famous.

The following is the list of trademarks acknowledged as well-known or famous by the MPTO through the ad hoc procedure published in the Official Gazette until the end of 2018. Of course, there are other trademarks acknowledged as famous or well-known out of the ad hoc procedure, so this is a non-limitative list.

1. Trademarks acknowledged as well-known through the ad hoc procedure:

A.1. Trademark: “ANDREA”

Trademark registration number: 572,692

Date of acknowledgment: November 4, 2008.

File number M.N. 2197/2007 (G-1) 18189

Owner: Fábricas de Calzado Andrea, S.A de C.V.

Gazette: May 2009

Status: Live (Updated. Gazette February 2016)

A.2. Trademark: “PRITT”

Trademark registration number: 154,268

Date of acknowledgment: June 30, 2010

File number: M.N. 638/2009 (T-4) 5766

Owner: Henkel AG & Co. KGAA

Gazette: June 2010

Status: Live (Updated. Gazette August 2016)

A.3. Trademark: “BARCEL”

Trademark registration number: 164,548

Date of acknowledgment: March 22, 2010

File number: M.N. 102/2009 (T-1) 1032

Owner: Grupo Bimbo S.A.B. de C.V.

Gazette: March 2010

Status: Expired

A.4. Trademark: “RICOLINO”

Trademark registration number: 255,612

Date of acknowledgment: April 5, 2010

File number: M.N. 104/2009 (T-2) 1037

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: April 2010

Status: Expired

A.5. Trademark: “RESISTOL”

Trademark registration number: 41,955

Date of acknowledgment: September 28, 2010

File number: M.N. 480/2009 (T-3) 4037

Owner: Henkel Capital, S.A. de C.V.

Gazette: September 2010

Status: Live (Updated. Gazette July 2016)

A.6. Trademark: “LAS MOMIAS DE GUANAJUATO”

Trademark registration number: 857,331

Date of acknowledgment: December. 7, 2010

File number: M.N. 785/2009 (T-5) 7179

Owner: Municipio de Guanajuato

Gazette: December 2010

Status: Expired

A.7. Trademark: “HOTELES CITY EXPRESS”

Trademark registration number: 780,478

Date of acknowledgment: December 21, 2010

File number: M.N. 1848/2009 (T-6) 15328

Owner: Hoteles City Express, S.A.B. de C.V

Gazette: December 2010

Status: Live (Updated. Gazette February 2017)

A.8. Trademark: “ADO”

Trademark registration number: 843,017

Date of acknowledgment: May 31, 2011

File number: M.N. 1429/2010 (T-2) 14091

Owner: Autobuses de Oriente ADO, S.A. de C.V.

Gazette: May 2011

Status: Expired

A.9. Trademark: “ELEKTRA”

Trademark registration number: 390,819

Date of acknowledgment: July 29, 2011

File number: M.N. 1355/2010 (T-1) 13639

Owner: Elektra Trading & Consulting Group, S.A. de C.V.

Gazette: July 2011

Status: Expired

A.10. Trademark: “SUPER PRECIO”

Trademark registration number: 650,945

Date of acknowledgment: November 18, 2011

File number: M.N. 1600/2011 (T-2) 14855

Owner: Tiendas Súper Precio S.A. de C.V.

Gazette: November 2011

Status: Expired

A.11. Trademark: “PAYASO”

Trademark registration number: 757,764

Date of acknowledgment: December 16, 2011

File number: M.N. 2148/2010 (T-3) 19884

Owner: Grupo Bimbo S.A.B. de C.V.

Gazette: December, 2011

Status: Live (Updated. Gazette September 2018)

A.12. Trademark: “CORONADO”

Trademark registration number: 887,611

Date of acknowledgment: February 9, 2012

File number: M.N. 2150/2010 (T-4)19900

Owner: Grupo Bimbo S.A.B. de C.V.

Gazette: February 2012

Status: Live (Updated. Gazette July 2018)

A.13. Trademark: “MELATE”

Trademark registration number: 932,323

Date of acknowledgment: October 31, 2012

File number: M.N. 2141/2011 (T-3) 19611

Owner: Pronósticos Para la Asistencia Pública

Gazette: October 2012

Status: Expired

A.14. Trademark: “ARENA MÉXICO”

Trademark registration number: 1,238,811

Date of acknowledgment: June 30, 2014

File number: M.N. 2440/2012 (T1) 22105

Owner: Nueva Arena México S.A. de C.V.

Gazette: June 2014

Status: Live a June de 2019

A.15. Trademark: “EKCO”

Trademark registration number: 51,806

Date of acknowledgment: July 29, 2014

File number: M,N. 1420/2013 (T-4) 14609

Owner: Grupo Vasconia S.A. de C.V.

Gazette: July 2014

Status: Live a July de 2019

A.16. Trademark: “VASCONIA”

Trademark registration number: 256,034

Date of acknowledgment: July 31, 2014

File number: M.N. 789/2013 (T-3) 8609

Owner: Grupo Vasconia S.A. de C.V.

Gazette: July 2014

Status: Live a July de 2019

A.17. Trademark: “ENSUEÑO”

Trademark registration number: 891,080

Date of acknowledgment: November 24, 2014

File number: M.N. 2350/2013 (T-6) 23478

Owner: Industrias Alen S.A. de C.V.

Gazette: November 2014

Status: Live

A.18. Trademark: “DINA”

Trademark registration number: 380,305

Date of acknowledgment: December 19, 2014

File number: M.N. 1618/2013 (T-5) 16571

Owner: Dina Camiones S.A. de C.V.

Gazette: December 2014

Status: Live

A.19. Trademark: “S MART” (& Design)

Trademark registration number: 1,409,909

Date of acknowledgment: March 31, 2015

File number: M.N. 672/2014 (T-2) 6386

Owner: S-Mart Mexicana, S.A. de C.V.

Gazette: March 2015

Status: Live

A.18. Trademark: “VERO”

Trademark registration number: 658,862

Date of acknowledgment: March 31, 2015

File number: M.N. 2617/2013 (T-7) 26053

Owner: Grupo Bimbo S.A.B. de C.V.

Gazette: March 2015

Status: Live

A.19. Trademark: “CAPRICE”

Trademark registration number: 354,077

Date of acknowledgment: April 30, 2015

File number: M.N. 839/2014 (T-3) 8395

Owner: CPIF Venture, Inc.

Gazette: April 2015

Status: Live

A.20. Trademark: “ELECTROLIT”

Trademark registration number: 461,398

Date of acknowledgment: May 27, 2015

File number: M.N. 1494/2014 (T-4) 15324

Owner: Laboratorios Pisa, S.A. de C.V.

Gazette: May 2015

Status: Live

A.21. Trademark: “TECATE TITANIUM”

Trademark registration number: 1,522,414

Date of acknowledgment: December 15, 2015

File number: M.N. 109/2015 (T-1) 869

Owner: Cervecería Cuauhtémoc Moctezuma, S.A. de C.V.

Gazette: December 2015

Status: Live

A.22. Trademark: “LEXUS”

Trademark registration number: 707,597

Date of acknowledgment: December 20, 2016

File number: M.N. 1861/2015 (T-3)16847

Owner: Toyota Jidosha Kabushiki Kaisha

Gazette: December 2016

Status: Live

A.23. Trademark: “MERCK”

Trademark registration number: 85,741

Date of acknowledgment: December 20, 2016

File number: M.N: 3344/2015 (T-4) 29581

Owner: Merck KGAA

Gazette: December 2016

Status: Live

A.24. Trademark: “WET LINE XTREME PROFESSIONAL X” (& Design)

Trademark registration number: 982,278

Date of acknowledgment: January, 31 2017

File number: M.N. 1393/2015 (T-2) 11408

Owner: Henkel AG & Co. KGAA

Gazette: January 2017

Status: Live

A.25. Trademark: “D`PORTENIS” (& Design)

Trademark registration number: 706,852

Date of acknowledgment: July 31, 2017

File number: M.N. 2008/2016 (T-2) 19837

Owner: Mas Diferente, S.A. de C.V.

Gazette: July 2017

Status: Live

A.26. Trademark: “NAVITEK”

Trademark registration number: 538,768

Date of acknowledgment: July 31, 2017

File number: M.N. 2149/2016 (T-3)21177

Owner: Navilux, S.A. de C.V.

Gazette: July 2017

Status: Live

A.27 Trademark: “SENOSIAIN”

Trademark registration number: 62,173

Date of acknowledgment: November 30, 2017

File number: M.N. 821/2017 (T-3) 9522

Owner: Alparis, S.A. de C.V.

Gazette: November 2017

Status: Live

A.28. Trademark: “TAJIN”

Trademark registration number: 320,328

Date of acknowledgment: May 31, 2018

File number: M.N. 2528/2016 (T-4) 24787

Owner: Golosinas de México, S.A. de C.V.

Gazette: May 2018

Status: Live

A.29. Trademark: “ANNTAYLOR” (& Design)

Trademark registration number: 1,831,474

Date of acknowledgment: September 14, 2018

File number: M.N. 225/2014 (T-1) 1758

Owner: Annco, Inc.

Gazette: September 2018

Status: Live

A.30. Trademark: “KOTEX” (& Design)

Trademark registration number: 20,937

Date of acknowledgment: November 28, 2018

File number: M.N. 544/2017 (T-2) 6847

Owner: Kimberly-Clark Worldwide, Inc.

Gazette: November 2018

Status: Live

A.31. Trademark: “ANCE” (& Design)

Trademark registration number: 1,761,532

Date of acknowledgment: December 7, 2018

File number: 1096/2018 (T-1) 11698

Owner: Asociación de Normalización y Certificación, A.C.

Gazette: December 2018

Status: Live

1. Trademarks acknowledged as famous through the ad hoc procedure:

B 1. Trademark: “CINÉPOLIS”

Trademark registration number: 1,039,899

Date of acknowledgment: November 20, 2009

File number: M.F. 1256/2008 (G-1) 10963

Owner: Cinemas de la República, S.A. de C.V.

Gazette: December 2009

Status: Live (Updated. Gazette January 2015)

B.2. Trademark: “INTEL”

Trademark registration number: 277,115

Date of acknowledgment: August 23, 2010

File number: M.F. 1577/2008 (G-2) 13777

Owner: Intel Corporation

Gazette: August 2010

Status: Live (Updated. Gazette May 2016)

B.3. Trademark: “RED BULL”

Trademark registration number: 848,424

Date of acknowledgment: February 19, 2010

File number: M.F. 2284/2008 (G-3) 18288

Owner: Red Bull GmbH

Gazette: February 2010

Status: Live (Updated. Gazette September 2015)

B.4. Trademark: “MARINELA”

Trademark registration number: 261,258

Date of acknowledgment: March 12, 2010

File number: M.F. 103/2009 (G-3) 1033

Propietario: Grupo Bimbo, S.A.B. de C.V.

Gazette: March 2010

Status: Live (Updated. Gazette October 2015)

B.5. Trademark: “GANSITO”

Trademark registration number: 95,836

Date of acknowledgment: March 12, 2010

File number: M.F. 101/2009 (G-2) 1031

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: March 2010

Status: Live (Updated. Gazette September 2015)

B.6. Trademark: “BIMBO”

Trademark registration number: 697,020

Date of acknowledgment: April 23, 2010

File number M.F. 100/2009 (G-1) 1030

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: April 2010

Status: Live (Updated. Gazette February 2016)

B.7. Trademark: “HARMON HALL” (& Design)

Trademark registration number: 707,108

Date of acknowledgment: September 3, 2010

File number: M.F. 1766/2009 (G-5) 14323

Owner: Harmon Hall Holding, S.A. de C.V.

Gazette: September 2010

Status: Live (Updated. Gazette June 2016)

B.8. Trademark: “BMW” (& Design)

Trademark registration number: 416,369

Date of acknowledgment: September 14, 2010

File number: M.F. 1782/2009 (G-6) 14483

Owner: Bayerische Motoren Werke Aktiengesellschaft

Status: Live (Updated. Gazette August 2016)

B.9. Trademark: “JOSE CUERVO”

Trademark registration number: 382,031

Date of acknowledgment: September 10, 2010

File number: M.F. 2107/2009 (G-9) 17586

Owner: Tequila Cuervo, S.A. de C.V.

Gazette: September 2010

Status: Live (Updated. Gazette June 2016)

B.10. Trademark: “MICROSOFT”

Trademark registration number: 283,589

Date of acknowledgment: November 10, 2010

File number: M.F. 500/2009 (G-4) 4556

Owner: Microsoft Corporation

Gazette: November 2010

Status: Expired

B.11. Trademark: “FLEXI” (& Design)

Trademark registration number: 674,758

Date of acknowledgment: December 7, 2010

File number: M.F. 1794/2009 (G-7) 14570

Owner: Grupo Flexi de León, S.A.P.I. de C.V.

Gazette: December 2010

Status: Expired

B.12. Trademark: “PEPSI”

Trademark registration number: 346,468

Date of acknowledgment: March 29, 2011

File number: M.F. 20175/2009 (G-8) 17296

Owner: Pepsico, Inc.

Gazette: March 2011

Status: Live (Updated. Gazette August 2017)

B.13. Trademark: “BARDAHL”

Trademark registration number: 865,925

Date of acknowledgment: April 15, 2011

File number: M.F. 734/2010 (G-1) 7654

Owner: Bardahl de México, S.A. de C.V.

Gazette: April 2011

Status: Live (Updated. Gazette March 2018)

B.14. Trademark: “PEMEX”

Trademark registration number: 522,165

Date of acknowledgment: May 27, 2011

File number: M.F. 2059/2010 (G-2) 19045

Owner: Petróleos Mexicanos

Gazette: May 2011

Status: Live (Updated. Gazette March 2017)

B.15. Trademark: INNOMINADA (Redbull charging bulls design)

Trademark registration number: 1,165,190

Date of acknowledgment: February 28, 2012

File number: M.F. 2170/2010 (G-4) 19984

Owner: Red Bull GMBH

Gazette: February 2012

Status: Live (Updated Gazette October 2018)

B.16. Trademark: “TAKIS”

Trademark registration number: 547,799

Date of acknowledgment: March 16, 2012

File number: M.F. 2151/2010 (G-3) 19901

Owner: Grupo Bimbo S.A.B de C.V.

Gazette: March 2012

Status: Expired

B.17. Trademark: “YAHOO”

Trademark registration number: 573,530

Date of acknowledgment: May 31, 2012

File number: M.F. 1151/2011 (T-1) 10840

Owner: Oath Inc.

Gazette: May 2012

Status: Live (Updated. Gazette December 2018)

B.18. Trademark: “COHIBA”

Trademark registration number: 306,470

Date of acknowledgment: July 20, 2012

File number: M.F. 2249/2011

Owner: Corporation Habanos, S.A.

Gazette: July 2012

Status: Expired

B.19. Trademark: “TELEVISA”

Trademark registration number: 858,155

Date of acknowledgment: August 31, 2012

File number: M.F. 2276/2011 (G-9) 20624

Owner: Mountrigi Management Group, LTD.

Gazette: August 2012

Status: Expired

B.20. Trademark: “SOY TOTALMENTE”

Trademark registration number: 645,851

Date of acknowledgment: September 28, 2012

File number: M.F. 2004/2011 (G-5) 18612

Owner: El Palacio de Hierro, S.A. de C.V.

Gazette: September 2012

Status: Live (Updated. Gazette November 2018)

B.21. Trademark: “EL PALACIO DE HIERRO” (& Design)

Trademark registration number: 997,244

Date of acknowledgment: September 28,2012

File number: M.F. 2005/2011 (G-6) 18613

Owner: El Palacio de Hierro, S.A. de C.V.

Gazette: September 2012

Status: Live (Updated. Gazette November 2018)

B.22. Trademark: “GANDHI”

Trademark registration number: 559,538

Date of acknowledgment: October 31, 2012

File number: M.F. 2076/2011 (G-7) 19072

Owner: Grupo 78. S.A. de C.V.

Gazette: October 2012

Status: Live (Updated. Gazette November 2018)

B.23. Trademark: INNOMINADA (Batman bat logo)

Trademark registration number: 376,283

Date of acknowledgment: November 30, 2012

File number: M.F. 1989/2011 (G-3) 184879

Owner: DC Comics

Gazette: November 2012

Status: Expired

B.24. Trademark: “BATMAN”

Trademark registration number: 371,343

Date of acknowledgment: November 30, 2012

File number: M.F. 1990/2011 (G-4) 18480

Owner: DC Comics

Gazette: November 2012

Status: Expired

B.25. Trademark: “SUPERMAN” (& Design)

Trademark registration number: 366,500

Date of acknowledgment: December 19, 2012

File number: M.F. 1987/2011 (G-1) 18475

Owner: DC Comics

Gazette: April 2015

Status: Expired

B.26. Trademark: “S” (& Design)

Trademark registration number: 580,446

Date of acknowledgment: January 31, 2013

File number: M.F. 1988/2011 (G-2) 18477

Owner: DC Comics

Gazette: January 2013

Status: Expired

B.27.Trademark: “NACIONAL MONTE DE PIEDAD”

Trademark registration number: 1,338,179

Date of acknowledgment: July 31, 2013

File number: M.F. 1544/2012(G-1) 13793

Owner: Nacional Monte de Piedad, I.A.P.

Gazette: July 2013

Status: Live (Updated. Gazette November 2018)

B.28. Trademark: “TIA ROSA”

Trademark registration number: 168,816

Date of acknowledgment: September 5, 2013

File number: M.F. 2444/2012 (G-3) 22119

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: September 2013

Status: Expired

29. 29. Trademark: “BUBULUBU”

Trademark registration number: 281,881

Date of acknowledgment: October 31, 2013

File number: M.F. 2476/2012 (G-4) 22289

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: October 2013

Status: Expired

B.30. Trademark: “EL CHAVO” (& Design)

Trademark registration number: 969,409

Date of acknowledgment: December 19, 2013

File number: M.F. 2031/2012(G-2) 18336

Owner: Roberto Gómez Fernández

Gazette December 2013

Status: Expired

B.31. Trademark: “CKLASS” (& Design)”

Trademark registration number: 880,569

Date of acknowledgment: January 29, 2014

File number: M.F. 49/2013 (G-1) 348

Owner: Wata Group, S.A. de C.V.

Gazette: January 2104

Status: Live a January de 2019

B.32. Trademark: “PINOL”

Trademark registration number: 472,540

Date of acknowledgment: March 31, 2014

File number: M.F. 1064/2013(G-2) 10856

Owner: Industrias Alen, S.A. de C.V.

Gazette: March 2014

Status: Live a March de 2019

B.33 Trademark: “LA COSTEÑA”

Trademark registration number: 375,684

Date of acknowledgment: April 15,2014

File number: M.F. 1609/2013(G-3) 16521

Owner: Conservas la Costeña, S.A. de C.V.

Gazette: April 2014

Status: Live a April de 2019

B.34. Trademark: “HELVEX”

Trademark registration number: 957,168

Date of acknowledgment: August 20, 2014

File number: M.F. 1691/2013(G-4) 17540

Owner: Helvex, S.A. DE C.V.

Gazette: August 2014

Status: Live a August de 2019

B.35. Trademark: “CLORALEX”

Trademark registration number: 367,713

Date of acknowledgment: September 15, 2014

File number: M.F. 2561/2013(G-5) 25449

Owner: Industrias Alen, S.A. DE C.V.

Gazette: September 2014

Status: Live

B.36. Trademark: “IPHONE”

Trademark registration number: 1,039,157

Date of acknowledgment: September 30, 2014

File number: M.F. 1273/2014 (G-4) 12770

Owner: Apple Inc.

Gazette: September 2014

Status: Live

B.37. Trademark: “ILUSIÓN”

Trademark registration number: 1,474,836

Date of acknowledgment: October 10, 2014

File number: M.N. 303/2013(T-2) 4429

Owner: Diltex, S.A. DE C.V.

Gazette: October 2014

Status: Live

B.38. Trademark: “HERDEZ”

Trademark registration number: 61,432

Date of acknowledgment: October 22, 2014

File number: M.F. 1665/2014 (G-5) 17004

Owner: Herdez, S.A. DE C.V.

Gazette: October 2014

Status: Live

B.39. Trademark: “TORTILLINAS”

Trademark registration number: 409,826

Date of acknowledgment: December 15, 2014

File number: M.F. 2615/2013 (G-6) 26049

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: December 2014

Status: Live

B.40. Trademark: “TRIDIMENSIONAL” (Takis design)

Trademark registration number: 1,172,732

Date of acknowledgment: December 19, 2014

File number: M.F. 2616/2013 (G-7) 26051

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: December 2014

Status: Live

B.41. Trademark: “OMNILIFE”

Trademark registration number: 556,402

Date of acknowledgment: February 27, 2015

File number: M.F. 949/2014 (G-3) 9814

Owner: Grupo Omnilife, S.A. de C.V

Gazette: February 2015

Status: Live

B.42. Trademark: “SICO”

Trademark registration number: 391,088

Date of acknowledgment: April 29,2015

File number: M.F. 270/2014 (G-1) 2375

Owner: Reckitt Benckiser México, S.A. de C.V.

Gazette: June 2015

Status: Live

B.43. Trademark: “LEGO” (& Design)

Trademark registration number: 443,052

Date of acknowledgment: June 30, 2015

File number: M.F. 419/2014 (G-2) 4009

Owner: Lego Juris A/S

Gazette: September 2015

Status: Live

B.43. Trademark: “BUFALO” (& Design)

Trademark registration number: 663,658

Date of acknowledgment: September 30, 2015

File number: M.F. 2559/2014 (G-8) 25562

Owner: Herdez, S.A. de C.V.

Gazette: September 2015

Status: Live

B.44. Trademark: “FIRESTONE”

Trademark registration number: 14,524

Date of acknowledgment: October 22, 2015

File number: M.F. 539/2015 (G-3) 4859

Owner: Bridgestone Licensing Services, Inc.

Gazette: October 2015

Status: Live

B.45. Trademark: “BRIDGESTONE”

Trademark registration number: 1,440,418

Date of acknowledgment: October 22, 2015

File number: M.F. 538/2015 (G-2) 4853

Owner: Bidgestone Corporation

Gazette: October 2015

Status: Live

B.46. Trademark: “EL CHAPULIN COLORADO”

Trademark registration number: 555,383

Date of acknowledgment: November 30, 2015

File number: M.F. 2201/2014 (G-6) 22873

Owner: Roberto Gómez Fernández

Gazette: November 2015

Status: Live

B.47. Trademark: “LG” (& Design)

Trademark registration number: 509,298

Date of acknowledgment: November 30, 2015

File number: M.F. 2456/2014 (G-7) 24867

Owner: LG Corp.

Gazette: November 2015

Status: Live

B.48. Trademark: “TECATE”

Trademark registration number: 134,004

Date of acknowledgment: December 15, 2015

File number: M.N. 123/2015 (G-1) 1073

Owner: Cervezas Cuauhtémoc Moctezuma, S.A. de C.V.

Gazette: December 2015

Status: Live

B.49. Trademark: “HARPIC”

Trademark registration number: 236,065

Date of acknowledgment: February 19,2016

File number: M.F. 782/2015 (G-5) 6460

Owner: Reckitt & Colman (Overseas) Limited

Gazette: February 2016

Status: Live

B.50. Trademark: “DOÑA MARIA”

Trademark registration number: 186,178

Date of acknowledgment: March 31, 2016

File number: M.F. 1962/2015(G-6) 17984

Owner: Herdez, S.A. de C.V.

Gazette: March 2016

Status: Live

B.51. Trademark: “BARCEL”

Trademark registration number: 164,548

Date of acknowledgment: April 29, 2016

File number: 563/2015 (G-4) 5056

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: April 2016

Status: Live

B.52. Trademark: “SIETE MACHOS”

Trademark registration number: 30,648

Date of acknowledgment: May 30, 2016

File number: M.F. 3321/2015 (G-11) 29540

Owner: Comercial Urania, S.A. de C.V.

Gazette: May 2016

Status: Live

B.53 Trademark: “RICOLINO”

Trademark registration number: 255,612

Date of acknowledgment: June 28, 2016

File number: M.F. 2074/2015 (G-7) 19463

Owner: Grupo Bimbo, S.A.B. de C.V.

Gazette: June 2016

Status: Live

B.54. Trademark: “DEL FUERTE”

Trademark registration number: 216,397

Date of acknowledgment: June 29, 2016

File number: M.F. 2357/2015 (G-9) 20992

Owner: Alimentos del Fuerte, S.A. de C.V.

Gazette: June 2016

Status: Live

B.55. Trademark: “BENOTTO”

Trademark registration number: 138,139

Date of acknowledgment: August 30, 2016

File number: 1240/2016 (G-6) 12339

Owner: Distribuidora de Bicicletas Benotto, S.A. de C.V.

Gazette: August 2016

Status: Live

B.56. Trademark: “IMSS SEGURIDAD Y SOLIDARIDAD SOCIAL” (& Design)

Trademark registration number: 550,086

Date of acknowledgment: September 13, 2016

File number: M.F. 413/2016 (G-1) 5379

Owner: Instituto Mexicano del Seguro Social

Gazette: September 2016

Status: Live

B.57. Trademark: “GAMESA”

Trademark registration number: 347,617

Date of acknowledgment: October 31,2016

File number: M.F. 3361/2015 (G-13) 29660

Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.

Gazette: October 2016

Status: Live

B.58. Trademark: “EMPERADOR”

Trademark registration number: 448,088

Date of acknowledgment: October 31, 2016

File number: M,F. 3371/2015 (G-13) 29689

Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.

Gazette: October 2016

Status: Live

B.59. Trademark: “SABRITAS”

Trademark registration number: 98,999

Date of acknowledgment: November 30,2016

File number: 3375/2015 (G-17) 29707

Owner: Pepsico, Inc.

Gazette: November 2016

Status: Live

B.60. Trademark: “ACTIVIA”

Trademark registration number: 658,926

Date of acknowledgment: November 30, 2016

File number: M.F. 930/2016 (G-3) 10003

Owner: Companie Gervais Danone

Gazette: November 2016

Status: Live

B.61. Trademark: “BEST DAY”

Trademark registration number: 1,115,026

Date of acknowledgment: January 31, 2017

File number: 3157/2015 (G-10) 28680

Owner: Viajes Beda, S.A. DE C.V.

Gazette: January 2017

Status: Live

B.62. Trademark: “SALADITAS”

Trademark registration number: 551,018

Date of acknowledgment: March 31, 2017

File number: M.F. 3367/2015 (G-14) 29676

Owner: Corporativo Internacional Mexicano, S. de R.L. de C.V.

Gazette: March 2017

Status: Live

B.63 Trademark: “VERDE VALLE”

Trademark registration number: 251,457

Date of acknowledgment: March 31, 2017

File number: M.F. 941/2016 (G-5) 10085

Owner: Productos Verde Valle, S.A. de C.V.

Gazette: March 2017

Status: Live

B.64. Trademark: “EXA”

Trademark registration number: 630,027

Date of acknowledgment: March 31, 2017

File number: 2964/2016 (G-10) 28889

Owner: Stereorey México, S.A.

Gazette: March 2017

Status: Live

B.65. Trademark: “VINCI”

Trademark registration number: 890,229

Date of acknowledgment: March 31, 2017

File number: M.F. 1447/2016 (G-8) 14704

Owner: Grupo Fila-Dixon, S.A. de C.V.

Gazette: March 2017

Status: Live

B.66. Trademark: “SCHICK”

Trademark registration number: 287,891

Date of acknowledgment: March 31, 2017

File number: M.F. 2189/2015 (G-8) 19956

Owner: Edgewell Personal Care Brands, LLC

Gazette: March 2017

Status: Live

B.67. Trademark: “OXXO” (& Design)

Trademark registration number: 453,234

Date of acknowledgment: April 18,2017

File number: M.F. 186/2017 (G-3) 1747

Owner: Grupo Industrial Emprex, S.A. de C.V.

Gazette: April 2017

Status: Live

B.68. Trademark: “SI VALE”

Trademark registration number: 593,922

Date of acknowledgment: April 28, 2017

File number: M.F. 940/2016 (G-4) 10075

Owner: Si Vale México, S.A. de C.V.

Gazette: April 2017

Status: Live

B.69. Trademark: “NISSAN”

Trademark registration number: 96,287

Date of acknowledgment: July 28, 2017

File number: M.F. 3365/2016 (G-12) 33551

Owner: Nissan Jidosha Kabushiki Kaisha

Gazette: July 2017

Status: Live

B.70. Trademark: “FLEXI”

Trademark registration number: 868,350

Date of acknowledgment: July 31,2017

File number: M.F. 489/2016 (G-2) 6130

Owner: Grupo Flexi de León, S.A.P.I. de C.V.

Gazette: July 2017

Status: Live

B.71. Trademark: “BARCELÓ”

Trademark registration number: 918,959

Date of acknowledgment: July 31, 2017

File number: M.F. 1261/2016 (G-7) 12839

Owner: Quiroocan, S.A. DE C.V.

Gazette: July 2017

Status: Live

B.72. Trademark: “ANDREA” (& Design)

Trademark registration number: 739,383

Date of acknowledgment: July 31, 2017

File number: M.F. 3304/2016 (G-11) 33128

Owner: Fábricas de Calzado Andrea, S.A. de C.V.

Gazette: July 2017

Status: Live

B.73. Trademark: “CORONA”

Trademark registration number: 841,746

Date of acknowledgment: August 31, 2017

File number: M.F. 3417/2016 (G-13) 33798

Owner: Cervecería Modelo de México, S. de R.L. de C.V.

Gazette: August 2017

Status: Live

B.74. Trademark: “PUEBLOS MÁGICOS”

Trademark registration number: 740,363

Date of acknowledgment: September 18, 2017

File number: M.F. 2273/2017 (G-12) 22931

Owner: Secretaría de Turismo

Gazette: September 2017

Status: Live

B.75. Trademark: “VOGUE”

Trademark registration number: 740,363

Date of acknowledgment: September 29, 2017

File number: M.N. 23/2017 (T-1) 231

Owner: Advance Magazine Publishers, Inc.

Gazette: September 2017

Status: Live

B.76. Trademark: “NIKE”

Trademark registration number:  252,062

Date of acknowledgment: February 28, 2018

File number: M.F. 913/2017 (G-6) 11030

Owner: Nike Innovate C.V.

Gazette: February 2018

Status: Live

B.77. Trademark: “INNOMINADA” (Nike’s checkmark logo)

Trademark registration number: 797,100

Date of acknowledgment: February 28, 2018

File number: M.F. 914/2017 (G-7) 11033

Owner: Nike Innovate C.V.

Gazette: February 2018

Status: Live

B.78. Trademark: “LAS MOMIAS DE GUANAJUATO”

Trademark registration number: 1,634,161

Date of acknowledgment: March 20, 2018

File number: M.F. 279/2017 (G-4) 3401

Owner: Municipio de Guanajuato

Gazette: March 2018

Status: Live

B.79. Trademark: “SUAVITEL”

Trademark registration number: 415,924

Date of acknowledgment: April 27, 2018

File number: M.F. 2707/2016 (G-9) 27373

Owner: CPIF Venture, Inc.

Gazette: April 2018

Status: Live

B.80. Trademark: “COFLEX”

Trademark registration number: 836,301

Date of acknowledgment: April 30, 2018

File number: M.F. 509/2017 (G-5) 6252

Owner: Coflex, S.A. de C.V.

Gazette: April 2018

Status: Live

B.81. Trademark: “MERCK”

Trademark registration number: 85,741

Date of acknowledgment: April 30, 2018

File number: M.F. 1823/2017 (G-10) 19853

Owner: Merck KGAA

Gazette: April 2018

Status: Live

B.81. Trademark: “KIDZANIA”

Trademark registration number: 810,047

Date of acknowledgment: April 30, 2018

File number: M.F. 291/2018 (G-2) 2544

Owner: Kidzania, S.A.P.I. de C.V.

Gazette: April 2018

Status: Live

B.82. Trademark: “THE HOME DEPOT”

Trademark registration number: 382,465

Date of acknowledgment: May 29, 2018

File number: M.F. 2136/2017(G-11) 22554

Owner: Home Depot International, Inc.

Gazette: May 2018

Status: Live

B.83. Trademark: “BONAFONT”

Trademark registration number: 420,754

Date of acknowledgment: May 31, 2018

File number: M.F. 2680/2017 (G-15) 27444

Owner: Bonafont, S.A. de C.V.

Gazette: May 2018

Status: Live

B.84. Trademark: “BODEGA AURRERA”

Trademark registration number: 1,174,787

Date of acknowledgment: May 31, 2018

File number: M.F. 3278/2017 (G-17) 33470

Owner: Wal-Mart de México, S.A.B. de C.V.

Gazette: May 2018

Status: Live

B.85. Trademark: “AXA”

Trademark registration number: 1,740,983

Date of acknowledgment: June 28, 2018

File number: M.F. 3232/2017 (G-16) 32897

Owner: Axa

Gazette: June 2018

Status: Live

B.86. Trademark: “NUTRISA”

Trademark registration number: 817,447

Date of acknowledgment: June 29, 2018

File number: M.F. 1522/2017 (G-9) 17197

Owner: Nutrisa, S.A de C.V.

Gazette: June 2018

Status: Live

B.87. Trademark: “LALA” (& Design)

Trademark registration number: 1,522,214

Date of acknowledgment: July 23, 2018

File number: M.F. 478/2018 (G-3) 5740

Owner: Comercializadora de Lácteos y Derivaos S.A. de C.V.

Gazette: July 2018

Status: Live

B.88. Trademark: “ZARA”

Trademark registration number: 400,136

Date of acknowledgment: September 27, 2018

File number: M.F. 133/2018 (G-1) 599

Owner: Industrial de Diseño Textil, S.A. (Inditex S.A.)

Gazette: September 2018

Status: Live

B.89. Trademark: “CAGUAMA”

Trademark registration number: 570,851

Date of acknowledgment: October 29, 2018

File number: M.F. 1922/2018 (G-14) 21171

Owner: Cervezas Cuauhtémoc Moctezuma, S.A. de C.V.

Gazette: October 2018

Status: Live

B.90. Trademark: “SONORA GRILL”

Trademark registration number: 1,933,263

Date of acknowledgment: October 30, 2018

File number: M.F. 1990/2018 (G-16) 22204

Owner: Ricardo Añorve Martinez

Gazette: October 2018

Status: Live

B.91. Trademark: “AMERICAN EXPRESS”

Trademark registration number: 199,952

Date of acknowledgment: October 31, 2018

File number: M.F. 2632/2017 (G-14) 26842

Owner: American Express Marketing & Development Corp.

Gazette: October 2018

Status: Live

B.92. Trademark: “ANDATTI”

Trademark registration number: 1,917,496

Date of acknowledgment: November 29, 2018

File number: M.F. 2170/2018 (G-17) 23685

Owner: Grupo Industrial Emprex, S.A. de C.V.

Gazette: November 2018

Status: Live

B.93. Trademark: “M” (& Design) (Monster logo)

Trademark registration number: 942,216

Date of acknowledgment: November 29, 2018

File number: M.F. 807/2018 (G-5) 8365

Owner: Monster Energy Company

Gazette: November 2018

Status: Live

B.94. Trademark: “MONSTER”

Trademark registration number: 766,635

Date of acknowledgment: November 29, 2018

File number: M.F. 666/2018 (G-4) 7220

Owner: Monster Energy Company

Gazette: November 2018

Status: Live

B.95. Trademark: “PHOTOSHOP”

Trademark registration number: 670,716

Date of acknowledgment: November 30, 2018

File number: M.F. 1200/2017 (G-8) 13779

Owner: Adobe System Incorporated

Gazette: November 2018

Status: Live

B.96. Trademark: “MASSIMO DUTTI”

Trademark registration number: 627,417

Date of acknowledgment: December 17, 2018

File number: M.F. 1144/2018 (G-6) 12420

Owner: Grupo Massimo Dutti, S.A.

Gazette: August 2009

Status: Live

B.97. Trademark: “ELD ESCUELA LIBRE DE DERECHO” (& Design)

Trademark registration number: 711,239

Date of acknowledgment: December 19, 2018

File number: 1964/2018 (G-15) 21884

Owner: Escuela Libre de Derecho

Gazette: November 2011

Status: Live

B.98. Trademark: “PARAMETRÍA DE FRANCISCO ABUNDIS

Trademark registration number: 1,858,409

Date of acknowledgment: December 19, 2018

File number: M.F. 1887/2018 (G-12) 20974

Owner: Parametría S.A de C.V.

Gazette: December 2018

Status: Live

[1] The applicant did not answer the office actions and the applications were abandoned.

La entrada Trademarks acknowledged as well-known and famous in Mexico as to 2018 se publicó primero en Reyes Fenig.

a. The ad hoc procedure provided in section 98 Bis-1 of the Industrial Property Law, as amended in 2005. This procedure is available only for trademarks already registered in Mexico for the goods or services associated to the reputation of the mark.

b. Through an explicit acknowledgement of the Mexican Patent and Trademark Office (MPTO) when deciding the final rejection of a trademark application on the grounds that the applied trademark is identical or confusingly similar to well-known or famous trademark, in opinion of the examiner.

c. When the MPTO decides an infringement or invalidation action where the invalidation or infringement decision was a consequence that the plaintiff’s trademark registration was acknowledged as well-know or famous in Mexico.

In other earlier posts I explained some of the ups and downs of the current system to protect well-known and famous marks in Mexico, with a special focus on the ad hoc system provided in section 98 Bis 1 of the Industrial Property Law.

The following is a list updated to January 31, 2013 of the trademarks acknowledged as well-known and famous in Mexico through the ad hoc procedure stipulated in section 98 Bis 1 of the Industrial Property Law.

I MUST INSIST THAT THIS IS NOT A LIMITATIVE LIST. There are trademarks that have also been declared as well-known (and probably famous too) in Mexico that do not appear in the list because the acknowledgement was not the result of the ad hoc procedure, but of an invalidation or infringement action, so there was not special publication about this circumstance in the Official Gazette.

Any person interested in reviewing the decisions issued by the MPTO acknowledging a trademark by means of the ad hoc procedure and get detailed information may obtain them from the Official Gazette, Section of Protection of the Intellectual Property, downloadable from the SIGA database of the MPTO.

The first trademark acknowledged as well-known through the ad hoc procedure was “ANDREA”. That acknowledgement will expire on 2013. It will be interesting knowing if the owner of the trademark “ANDREA” will be interested in keeping the acknowledgment by filing a renew or “update”, in which the owner would have to demonstrate that the conditions that allowed the acknowledgement of the trademark as well-known continue.

FAMOUS TRADEMARKS (Ad hoc procedure until January 31, 2013)

Trademark: “CINEPOLIS”
Date of decision: November 20, 2009
Decision No.: 25663
Official Gazette issue: December 2009

Trademark: “RED BULL”
Date of decision: February 19, 2010
Decision No.: 3248
Official Gazette issue: April 2010

Trademark: “GANSITO”
Date of decision: March 12, 2010
Decision No.: 5224
Official Gazette issue: March, 2010

Trademark: “MARINELA”
Date of decision: March 12, 2010
Decision No.: 5223
Official Gazette issue: March, 2010

Trademark: “BIMBO”
Date of decision: April 23, 2010
Decision No.: 8830
Official Gazette issue: April, 2010

Trademark: “INTEL”
Date of decision: August 23, 2010
Decision No.: 19407
Official Gazette issue: August, 2010

Trademark: “HARMON HALL” & Design
Date of decision: September 3, 2010
Decision No.: 20422
Official Gazette issue: September, 2010

Trademark: “BMW” & Design
Date of decision: September 14, 2010
Decision No.: 21484
Official Gazette issue: September, 2010

Trademark: “JOSE CUERVO”
Date of decision: September 10, 2010
Decision No.: 21086
Official Gazette issue: September, 2010

Trademark: “MICROSOFT”
Date of decision: November 10, 2010
Decision No.: 26121
Official Gazette issue: November, 2010

Trademark: “FLEXI” & Design
Date of decision: December 7, 2010
Decision No.: 28262
Official Gazette issue: December, 2010

Trademark: “PEPSI”
Date of decision: March 29, 2011
Decision No.: 7154
Official Gazette issue: March, 2011

Trademark: “BARDAHL”
Date of decision: April 15, 2011
Decision No.: 9079
Official Gazette issue: April, 2011

Trademark: “PEMEX”
Date of decision: May 27, 2011
Decision No.: 12540
Official Gazette issue: May, 2011

Trademark: DRAWING (REDBULL bull drawing)
Date of decision: February 28, 2012
Decision No.: 5075
Official Gazette issue: February, 2012

Trademark: “TAKIS”
Date of decision: March 16, 2010
Decision No.: 7297
Official Gazette issue: March, 2012

Trademark: “YAHOO”
Date of decision: May 31, 2012
Decision No.: 14927
Official Gazette issue: May, 2012

Trademark: “COHIBA”
Date of decision: July 20, 2011
Decision No.: 20218
Official Gazette issue: July, 2012

Trademark: “TELEVISA”
Date of decision: August 31, 2012
Decision No.: 26648
Official Gazette issue: August, 2012

Trademark: “SOY TOTALMENTE”
Date of decision: September 28, 2012
Decision No.: 27900
Official Gazette issue: September, 2012

Trademark: “EL PALACIO DE HIERRO” & Design
Date of decision: September 28, 2012
Decision No.: 27901
Official Gazette issue: September, 2012

Trademark: “GANDHI”
Date of decision: October 31, 2012
Decision No.: 31277
Official Gazette issue: October, 2012

Trademark: DRAWING (BATMAN bat drawing)
Date of decision: November 30, 2012
Decision No.: 34417
Official Gazette issue: November, 2012

Trademark: “BATMAN”
Date of decision: November 30, 2012
Decision No.: 34418
Official Gazette issue: November, 2012

Trademark: “SUPERMAN” & Design
Date of decision: December 19, 2012
Decision No.: 37122
Official Gazette issue: December, 2012

Trademark “S” & Design (SUPERMAN S drawing)
Date of decision: 31 de January de 2013
Decision No.: 2665
Official Gazette issue: January 2013

WELL-KNOWN TRADEMARKS (Ad hoc procedure until January 31, 2013)

Trademark: “ANDREA”
Date of decision: November 4, 2008
Decision No.: 22721
Official Gazette issue: May, 2009

Trademark: “PRITT”
Date of decision: June 30, 2010
Decision No.: 14716
Official Gazette issue: June, 2010

Trademark: “BARCEL”
Date of decision: March 22, 2010
Decision No.: 5786
Official Gazette issue: March, 2010

Trademark: “RICOLINO”
Date of decision: April 5, 2010
Decision No.: 6972
Official Gazette issue: April, 2010

Trademark: “RESISTOL”
Date of decision: September 28, 2010
Decision No.: 22372
Official Gazette issue: September, 2010

Trademark: “LAS MOMIAS DE GUANAJUATO”
Date of decision: December, 2010
Decision No.: 28263
Official Gazette issue: December, 2010

Trademark: “HOTELES CITY EXPRESS”
Date of decision: December 21, 2010
Decision No.: 30046
Official Gazette issue: December, 2010

Trademark: “ADO”
Date of decision: May 31, 2011
Decision No.: 12869
Official Gazette issue: May, 2011/

Trademark: “ELEKTRA”
Date of decision: July 29, 2011
Decision No.: 18926
Official Gazette issue: July, 2011

Trademark: “SUPER PRECIO”
Date of decision: November 18, 2011
Decision No.: 29373
Official Gazette issue: November, 2011

Trademark: “PAYASO”
Date of decision: December 16, 2011
Decision No.: 33028
Official Gazette issue: December, 2011

Trademark: “CORONADO”
Date of decision: February 9, 2012
Decision No.: 3277
Official Gazette issue: February, 2012

Trademark: “MELATE”
Date of decision: October 31, 2012
Decision No.: 31280
Official Gazette issue: October, 2012

La entrada 2013 Update. Trademarks Acknowledged as Well-Known and Famous in Mexico se publicó primero en Reyes Fenig.

In my opinion, the ad-hoc procedure is too burdensome for trademark owners, causing a very small number of applications for the ad-hoc acknowledgement of trademarks as well-known or famous in Mexico. I also stated that the limited benefits of the ad-hoc acknowledgement of a trademark as well-known and the high could also discourage applicants from applying for such acknowledgment.

Although I still maintain my opinions about the ad-hoc procedure, after I wrote the post, the Mexican Patent and Trademark Office have issued a small number of ad-hoc acknowledgments of well-known and famous trademarks.

The following trademarks have been acknowledged as famous in Mexico, through the ad-hoc procedure:

Trademark: “ANDREA”
Date of decision: November 4, 2008
Application serial No. 2197/2007
Owner: Fábricas de Calzado Andrea, S.A de C.V.
Status. Famous

Trademark: “CINEPOLIS”
Date of decision: November 20, 2008
Application serial No. 1256/2008
Owner: Cinemas de la República, S.A. de C.V.
Status: Famous

Trademark: “INTEL”
Date of decision: July 31, 2009
Application serial No. 1577/2008
Owner: Intel Corporation
Status: Famous

Trademark: “RED BULL”
Date of decision: February 19, 2010
Application serial No. 2284/2008
Owner: Red Bull GmbH
Status: Famous

Trademark: “MARINELA”
Date of decision: March 12, 2010
Application serial No. 103/2009
Owner: Grupo Bimbo, S.A.B. de C.V.
Status. Famous

Trademark: “GANSITO”
Date of decision: March 12, 2010
Application serial No. 101/2009
Owner: Grupo Bimbo, S.A.B. de C.V.
Status: Famous

Trademark: “BIMBO”
Date of decision: April 23, 2010
Application serial No. 100/2009
Owner: Grupo Bimbo, S.A.B. de C.V.
Status: Famous

The following trademarks have been acknowledged as well-known in Mexico, through the ad-hoc procedure:

Trademark: “BARCEL”
Date of decision: March 22, 2010
Application serial No. 102/2009
Owner: Grupo Bimbo, S.A.B. de C.V.
Status: Well-known

Trademark: “RICOLINO”
Date of decision: April 5, 2010
Application serial No. 104/2009
Owner: Grupo Bimbo, S.A.B. de C.V.
Status: Well-known

Trademark: “PRITT”
Date of decision: June 30, 2010
Application serial No. 638/2009
Owner: Henkel AG & Co. KGAA
Status: Well-known

Of course, the above lists do not show all the trademarks that have been, or could be, regarded as well-known or famous in Mexico. It is limited to those registered trademarks that have been considered, as of August 5, 2010, as well-known or famous in Mexico through the ad-hoc procedure provided by section 98 bis-1 of the Mexican Industrial Property Law. Other trademarks have been acknowledged as well-known (and famous I assume, although I am not aware of such case) as a consequence of an invalidation or infringement actions, or just because the examiner believed they were famous or well-known when objecting or rejecting a trademark application form a third party, even if there was no previous procedure deciding that that mark was well-known or famous in Mexico.

Update March 2013: An updated list of trademarks acknowledged as well-known or famous, through the ad-hoc procedure, until January 2013 is available here.

La entrada Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure se publicó primero en Reyes Fenig.