{"id":1609,"date":"2009-04-07T07:34:46","date_gmt":"2009-04-07T01:34:46","guid":{"rendered":"http:\/\/reyesfenigeng.wordpress.com\/?p=155"},"modified":"2009-04-07T07:34:46","modified_gmt":"2009-04-07T01:34:46","slug":"serial-number-1000000","status":"publish","type":"post","link":"https:\/\/reyesfenig.com\/en\/2009\/04\/07\/serial-number-1000000\/","title":{"rendered":"Trademark application serial number 1,000,000"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:small;font-family:Arial;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">On April 6, 2009, the <em>Instituto Mexicano de la Propiedad Industrial <\/em>or Mexican Patent and Trademark Office (MPTO) received the trademark application serial number one million.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">The applied trademarks is &#8220;NOVO DENT&#8221; and the applicant is Jorge Sharon Cohen Cherbowski (Mexican citizen). The trademark covers teeth <span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">whitening <\/span>services.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">Although the <em>Instituto Mexicano de la Propiedad Industrial <\/em>started working under its current structure and legal frame in 1994, the truth is that the MPTO has actually received more then one million trademark applications <span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">throughout <\/span>its history.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">For some reason I am not familiar with, the MPTO reseted the application numbers at some point in the 80\u2019s; I am not sure if similar resets took place before. Further, the application serial numbers for trademarks do not take into account the applications for <em>avisos comerciales <\/em>or commercial slogans and for <em>nombres comerciales<\/em> or trade names, which receive separate application numbers.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">In any case, the growing number of trademark applications handled each year by the MPTO poses a great challenge.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">The MPTO has made significant efforts to improve its technologic capabilities and services. Although some adjustments are still required and there is no electronic filing, the new on-line services for the review of electronic files and documents deserve a special acknowledgement.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin:0;\"><span style=\"font-size:13pt;font-family:Tahoma;\" lang=\"EN-US\">Of course, the MPTO is still far from being what practitioners expect from it. There are still many technical and regulation deficiencies, and examiners are often criticized for the decisions and positions they assume. In defense of the Mexican examiners, I still have to meet a trademark practitioner that is happy with the examiners of his\/her own national office.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comments about the challenges currently faced by the Mexican Patent and Trademark Office.<\/p>\n","protected":false},"author":3,"featured_media":2028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297],"tags":[112,123,382,412,177,422,241,479,487],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark-law","tag-impi","tag-instituto-mexicano-de-la-propiedad-industrial","tag-intellectual-property","tag-mexican-patent-and-trademark-office","tag-mexico","tag-mpto","tag-reyes-fenig","tag-trademark-applications","tag-trademarks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark application serial number 1,000,000 - Reyes Fenig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reyesfenig.com\/en\/2009\/04\/07\/serial-number-1000000\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark application serial number 1,000,000 - Reyes Fenig\" \/>\n<meta property=\"og:description\" content=\"Comments about the challenges currently faced by the Mexican Patent and Trademark Office.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reyesfenig.com\/en\/2009\/04\/07\/serial-number-1000000\/\" \/>\n<meta property=\"og:site_name\" content=\"Reyes Fenig\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-07T01:34:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reyesfenig.com\/wp-content\/uploads\/2022\/01\/blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arturo D. 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