{"id":1621,"date":"2010-09-13T22:30:33","date_gmt":"2010-09-14T04:30:33","guid":{"rendered":"http:\/\/reyesfenigeng.wordpress.com\/?p=329"},"modified":"2010-09-13T22:30:33","modified_gmt":"2010-09-14T04:30:33","slug":"mexico-well-known-and-famous","status":"publish","type":"post","link":"https:\/\/reyesfenig.com\/en\/2010\/09\/13\/mexico-well-known-and-famous\/","title":{"rendered":"Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure"},"content":{"rendered":"<p>In the post <em><a href=\"http:\/\/reyesfenigeng.wordpress.com\/2008\/10\/15\/revisiting-the-protection-to-well-known-and-famous-trademarks-in-mexico\/\" target=\"_blank\" rel=\"noopener\">Revisiting the Protection of Well-known Trademarks in Mexico<\/a>,<\/em> written on October 2008, I criticized the ad-hoc procedure provided in the 2005 amendment of the Industrial Property Law for the ad-hoc acknowledgement of trademarks as well-known or famous in Mexico, basically because it did not seem to be an effective way to enhance the protection to well-known trademarks.<\/p>\n<p>In my opinion, the ad-hoc procedure is too burdensome for trademark owners, causing a very small number of applications for the ad-hoc acknowledgement of trademarks as well-known or famous in Mexico. I also stated that the limited benefits of the ad-hoc acknowledgement of a trademark as well-known and the high could also discourage applicants from applying for such acknowledgment.<\/p>\n<p>Although I still maintain my opinions about the ad-hoc procedure, after I wrote the post, the Mexican Patent and Trademark Office have issued a small number of ad-hoc acknowledgments of well-known and famous trademarks.<\/p>\n<p>The following trademarks have been acknowledged as famous in Mexico, through the ad-hoc procedure:<\/p>\n<p><strong>Trademark: \u201cANDREA\u201d<br \/>\n<\/strong>Date of decision: November 4, 2008<br \/>\nApplication serial No. 2197\/2007<br \/>\nOwner: F\u00e1bricas de Calzado Andrea, S.A de C.V.<br \/>\nStatus. Famous<\/p>\n<p><strong>Trademark: \u201cCINEPOLIS\u201d<br \/>\n<\/strong>Date of decision: November 20, 2008<br \/>\nApplication serial No. 1256\/2008<br \/>\nOwner: Cinemas de la Rep\u00fablica, S.A. de C.V.<br \/>\nStatus: Famous<\/p>\n<p><strong>Trademark: \u201cINTEL\u201d<br \/>\n<\/strong>Date of decision: July 31, 2009<br \/>\nApplication serial No. 1577\/2008<br \/>\nOwner: Intel Corporation<br \/>\nStatus: Famous<\/p>\n<p><strong>Trademark: \u201cRED BULL\u201d<br \/>\n<\/strong>Date of decision: February 19, 2010<br \/>\nApplication serial No. 2284\/2008<br \/>\nOwner: Red Bull GmbH<br \/>\nStatus: Famous<\/p>\n<p><strong>Trademark: \u201cMARINELA\u201d<\/strong><br \/>\nDate of decision: March 12, 2010<br \/>\nApplication serial No. 103\/2009<br \/>\nOwner: Grupo Bimbo, S.A.B. de C.V.<br \/>\nStatus. Famous<\/p>\n<p><strong>Trademark: \u201cGANSITO\u201d<\/strong><br \/>\nDate of decision: March 12, 2010<br \/>\nApplication serial No. 101\/2009<br \/>\nOwner: Grupo Bimbo, S.A.B. de C.V.<br \/>\nStatus: Famous<\/p>\n<p><strong>Trademark: \u201cBIMBO\u201d<\/strong><br \/>\nDate of decision: April 23, 2010<br \/>\nApplication serial No. 100\/2009<br \/>\nOwner: Grupo Bimbo, S.A.B. de C.V.<br \/>\nStatus: Famous<\/p>\n<p>The following trademarks have been acknowledged as well-known in Mexico, through the ad-hoc procedure:<\/p>\n<p><strong>Trademark: \u201cBARCEL\u201d<\/strong><br \/>\nDate of decision: March 22, 2010<br \/>\nApplication serial No. 102\/2009<br \/>\nOwner: Grupo Bimbo, S.A.B. de C.V.<br \/>\nStatus: Well-known<\/p>\n<p><strong>Trademark: \u201cRICOLINO\u201d<br \/>\n<\/strong>Date of decision: April 5, 2010<br \/>\nApplication serial No. 104\/2009<br \/>\nOwner: Grupo Bimbo, S.A.B. de C.V.<br \/>\nStatus: Well-known<\/p>\n<p><strong>Trademark: \u201cPRITT\u201d<br \/>\n<\/strong>Date of decision: June 30, 2010<br \/>\nApplication serial No. 638\/2009<br \/>\nOwner: Henkel AG &amp; Co. KGAA<br \/>\nStatus: Well-known<\/p>\n<p>Of course, the above lists do not show all the trademarks that\u00a0have been,\u00a0or could be, regarded as well-known or famous in Mexico. It is limited to those registered trademarks that have been considered, as of August 5, 2010, as well-known or famous in Mexico through the ad-hoc procedure provided by section 98 bis-1 of the Mexican Industrial Property Law. Other trademarks have been acknowledged as well-known (and famous I assume, although I am not aware of such case) as a consequence of an invalidation or infringement actions, or just because the examiner believed they were famous or well-known when objecting or rejecting a trademark application form a third party, even if there was no previous procedure deciding that\u00a0that mark was well-known or famous in Mexico.<\/p>\n<p><em>Update March 2013:<\/em> An updated list of trademarks acknowledged as well-known or famous, through the ad-hoc procedure, until January 2013 is available <a title=\"Updated 2013 list of some well-known and famous trademarks\" href=\"http:\/\/reyesfenigeng.wordpress.com\/2013\/03\/18\/well-known-mexico-update\/ \u200e\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The list of the registered trademarks declared as well-known or famous in Mexico through the ad-hoc acknowledgment procedure as of August 2010.<\/p>\n","protected":false},"author":3,"featured_media":2028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297],"tags":[302,37,38,350,112,377,378,382,393,399,412,177,418,420,422,485,487,498],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark-law","tag-ad-hoc-procedure","tag-arturo-d-reyes","tag-arturo-reyes","tag-famous-trademarks","tag-impi","tag-industrial-property","tag-industrial-property-law","tag-intellectual-property","tag-ip-rights","tag-law","tag-mexican-patent-and-trademark-office","tag-mexico","tag-mexico-law","tag-mexico-trademarks","tag-mpto","tag-trademark-registration","tag-trademarks","tag-well-known-trademarks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure - Reyes Fenig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reyesfenig.com\/en\/2010\/09\/13\/mexico-well-known-and-famous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure - Reyes Fenig\" \/>\n<meta property=\"og:description\" content=\"The list of the registered trademarks declared as well-known or famous in Mexico through the ad-hoc acknowledgment procedure as of August 2010.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reyesfenig.com\/en\/2010\/09\/13\/mexico-well-known-and-famous\/\" \/>\n<meta property=\"og:site_name\" content=\"Reyes Fenig\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-14T04:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reyesfenig.com\/wp-content\/uploads\/2022\/01\/blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arturo D. 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