{"id":1629,"date":"2013-03-18T23:24:07","date_gmt":"2013-03-19T05:24:07","guid":{"rendered":"http:\/\/reyesfenigeng.wordpress.com\/?p=420"},"modified":"2013-03-18T23:24:07","modified_gmt":"2013-03-19T05:24:07","slug":"well-known-mexico-update","status":"publish","type":"post","link":"https:\/\/reyesfenig.com\/en\/2013\/03\/18\/well-known-mexico-update\/","title":{"rendered":"2013 Update. Trademarks Acknowledged as Well-Known and Famous in Mexico"},"content":{"rendered":"

In my earlier posts Revisiting the Protection of Well-Known and Famous Trademarks in Mexico<\/a> and\u00a0 Registered trademarks acknowledged as well-known or famous in Mexico through the ad-hoc procedure<\/a>, I explained that there are three ways for a trademark to be acknowledged as well-known or famous in Mexico:<\/p>\n

a.<\/strong> The ad hoc procedure provided in section 98 Bis-1 of the Industrial Property Law, as amended in 2005. This procedure is available only for trademarks already registered in Mexico for the goods or services associated to the reputation of the mark.<\/p>\n

b.<\/strong> Through an explicit acknowledgement of the Mexican Patent and Trademark Office (MPTO) when deciding the final rejection of a trademark application on the grounds that the applied trademark is identical or confusingly similar to well-known or famous trademark, in opinion of the examiner.<\/p>\n

c.<\/strong> When the MPTO decides an infringement or invalidation action where the invalidation or infringement decision was a consequence that the plaintiff\u2019s trademark registration was acknowledged as well-know or famous in Mexico.<\/p>\n

In other earlier posts I explained some of the ups and downs of the current system to protect well-known and famous marks in Mexico, with a special focus on the ad hoc system provided in section 98 Bis 1 of the Industrial Property Law.<\/p>\n

The following is a list updated to January 31, 2013 of the trademarks acknowledged as well-known and famous in Mexico through the ad hoc procedure stipulated in section 98 Bis 1 of the Industrial Property Law.<\/p>\n

I MUST INSIST THAT THIS IS NOT A LIMITATIVE LIST. There are trademarks that have also been declared as well-known (and probably famous too) in Mexico that do not appear in the list because the acknowledgement was not the result of the ad hoc procedure, but of an invalidation or infringement action, so there was not special publication about this circumstance in the Official Gazette.<\/p>\n

Any person interested in reviewing the decisions issued by the MPTO acknowledging a trademark by means of the ad hoc procedure and get detailed information may obtain them from the Official Gazette, Section of Protection of the Intellectual Property, downloadable from the SIGA<\/a> database of the MPTO.<\/p>\n

The first trademark acknowledged as well-known through the ad hoc procedure was \u201cANDREA\u201d. That acknowledgement will expire on 2013. It will be interesting knowing if the owner of the trademark \u201cANDREA\u201d will be interested in keeping the acknowledgment by filing a renew or \u201cupdate\u201d, in which the owner would have to demonstrate that the conditions that allowed the acknowledgement of the trademark as well-known continue.<\/p>\n

FAMOUS TRADEMARKS (Ad hoc procedure until January 31, 2013)<\/b><\/p>\n

Trademark: \u201cCINEPOLIS\u201d
\nDate of decision: November 20, 2009
\nDecision No.: 25663
\nOfficial Gazette issue: December 2009<\/p>\n

Trademark: \u201cRED BULL\u201d
\nDate of decision: February 19, 2010
\nDecision No.: 3248
\nOfficial Gazette issue: April 2010<\/p>\n

Trademark: \u201cGANSITO\u201d
\nDate of decision: March 12, 2010
\nDecision No.: 5224
\nOfficial Gazette issue: March, 2010<\/p>\n

Trademark: \u201cMARINELA\u201d
\nDate of decision: March 12, 2010
\nDecision No.: 5223
\nOfficial Gazette issue: March, 2010<\/p>\n

Trademark: \u201cBIMBO\u201d
\nDate of decision: April 23, 2010
\nDecision No.: 8830
\nOfficial Gazette issue: April, 2010<\/p>\n

Trademark: \u201cINTEL\u201d
\nDate of decision: August 23, 2010
\nDecision No.: 19407
\nOfficial Gazette issue: August, 2010<\/p>\n

Trademark: \u201cHARMON HALL\u201d & Design
\nDate of decision: September 3, 2010
\nDecision No.: 20422
\nOfficial Gazette issue: September, 2010<\/p>\n

Trademark: \u201cBMW\u201d & Design
\nDate of decision: September 14, 2010
\nDecision No.: 21484
\nOfficial Gazette issue: September, 2010<\/p>\n

Trademark: \u201cJOSE CUERVO\u201d
\nDate of decision: September 10, 2010
\nDecision No.: 21086
\nOfficial Gazette issue: September, 2010<\/p>\n

Trademark: \u201cMICROSOFT\u201d
\nDate of decision: November 10, 2010
\nDecision No.: 26121
\nOfficial Gazette issue: November, 2010<\/p>\n

Trademark: “FLEXI” & Design
\nDate of decision: December 7, 2010
\nDecision No.: 28262
\nOfficial Gazette issue: December, 2010<\/p>\n

Trademark: \u201cPEPSI\u201d
\nDate of decision: March 29, 2011
\nDecision No.: 7154
\nOfficial Gazette issue: March, 2011<\/p>\n

Trademark: \u201cBARDAHL\u201d
\nDate of decision: April 15, 2011
\nDecision No.: 9079
\nOfficial Gazette issue: April, 2011<\/p>\n

Trademark: \u201cPEMEX\u201d
\nDate of decision: May 27, 2011
\nDecision No.: 12540
\nOfficial Gazette issue: May, 2011<\/p>\n

Trademark: DRAWING (REDBULL bull drawing)
\nDate of decision: February 28, 2012
\nDecision No.: 5075
\nOfficial Gazette issue: February, 2012<\/p>\n

Trademark: \u201cTAKIS\u201d
\nDate of decision: March 16, 2010
\nDecision No.: 7297
\nOfficial Gazette issue: March, 2012<\/p>\n

Trademark: \u201cYAHOO\u201d
\nDate of decision: May 31, 2012
\nDecision No.: 14927
\nOfficial Gazette issue: May, 2012<\/p>\n

Trademark: \u201cCOHIBA\u201d
\nDate of decision: July 20, 2011
\nDecision No.: 20218
\nOfficial Gazette issue: July, 2012<\/p>\n

Trademark: \u201cTELEVISA\u201d
\nDate of decision: August 31, 2012
\nDecision No.: 26648
\nOfficial Gazette issue: August, 2012<\/p>\n

Trademark: \u201cSOY TOTALMENTE\u201d
\nDate of decision: September 28, 2012
\nDecision No.: 27900
\nOfficial Gazette issue: September, 2012<\/p>\n

Trademark: “EL PALACIO DE HIERRO” & Design
\nDate of decision: September 28, 2012
\nDecision No.: 27901
\nOfficial Gazette issue: September, 2012<\/p>\n

Trademark: \u201cGANDHI\u201d
\nDate of decision: October 31, 2012
\nDecision No.: 31277
\nOfficial Gazette issue: October, 2012<\/p>\n

Trademark: DRAWING (BATMAN bat drawing)
\nDate of decision: November 30, 2012
\nDecision No.: 34417
\nOfficial Gazette issue: November, 2012<\/p>\n

Trademark: \u201cBATMAN\u201d
\nDate of decision: November 30, 2012
\nDecision No.: 34418
\nOfficial Gazette issue: November, 2012<\/p>\n

Trademark: “SUPERMAN” & Design
\nDate of decision: December 19, 2012
\nDecision No.: 37122
\nOfficial Gazette issue: December, 2012<\/p>\n

Trademark \u201cS\u201d & Design (SUPERMAN S drawing)
\nDate of decision: 31 de January de 2013
\nDecision No.: 2665
\nOfficial Gazette issue: January 2013<\/p>\n

WELL-KNOWN TRADEMARKS (Ad hoc procedure until January 31, 2013)<\/b><\/p>\n

Trademark: \u201cANDREA\u201d
\nDate of decision: November 4, 2008
\nDecision No.: 22721
\nOfficial Gazette issue: May, 2009<\/p>\n

Trademark: \u201cPRITT\u201d
\nDate of decision: June 30, 2010
\nDecision No.: 14716
\nOfficial Gazette issue: June, 2010<\/p>\n

Trademark: \u201cBARCEL\u201d
\nDate of decision: March 22, 2010
\nDecision No.: 5786
\nOfficial Gazette issue: March, 2010<\/p>\n

Trademark: \u201cRICOLINO\u201d
\nDate of decision: April 5, 2010
\nDecision No.: 6972
\nOfficial Gazette issue: April, 2010<\/p>\n

Trademark: \u201cRESISTOL\u201d
\nDate of decision: September 28, 2010
\nDecision No.: 22372
\nOfficial Gazette issue: September, 2010<\/p>\n

Trademark: \u201cLAS MOMIAS DE GUANAJUATO\u201d
\nDate of decision: December, 2010
\nDecision No.: 28263
\nOfficial Gazette issue: December, 2010<\/p>\n

Trademark: \u201cHOTELES CITY EXPRESS\u201d
\nDate of decision: December 21, 2010
\nDecision No.: 30046
\nOfficial Gazette issue: December, 2010<\/p>\n

Trademark: \u201cADO\u201d
\nDate of decision: May 31, 2011
\nDecision No.: 12869
\nOfficial Gazette issue: May, 2011\/<\/p>\n

Trademark: \u201cELEKTRA\u201d
\nDate of decision: July 29, 2011
\nDecision No.: 18926
\nOfficial Gazette issue: July, 2011<\/p>\n

Trademark: \u201cSUPER PRECIO\u201d
\nDate of decision: November 18, 2011
\nDecision No.: 29373
\nOfficial Gazette issue: November, 2011<\/p>\n

Trademark: \u201cPAYASO\u201d
\nDate of decision: December 16, 2011
\nDecision No.: 33028
\nOfficial Gazette issue: December, 2011<\/p>\n

Trademark: \u201cCORONADO\u201d
\nDate of decision: February 9, 2012
\nDecision No.: 3277
\nOfficial Gazette issue: February, 2012<\/p>\n

Trademark: \u201cMELATE\u201d
\nDate of decision: October 31, 2012
\nDecision No.: 31280
\nOfficial Gazette issue: October, 2012<\/p>\n","protected":false},"excerpt":{"rendered":"

An update of the trademarks acnkowledged as well-known and famous in Mexico. This is a non-limitative list.<\/p>\n","protected":false},"author":3,"featured_media":2028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297],"tags":[22,302,37,38,349,350,112,377,378,393,418,420,422,241,242,487,497,498],"class_list":["post-1629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark-law","tag-98-bis-1","tag-ad-hoc-procedure","tag-arturo-d-reyes","tag-arturo-reyes","tag-famous","tag-famous-trademarks","tag-impi","tag-industrial-property","tag-industrial-property-law","tag-ip-rights","tag-mexico-law","tag-mexico-trademarks","tag-mpto","tag-reyes-fenig","tag-reyes-lomelin","tag-trademarks","tag-well-known","tag-well-known-trademarks"],"yoast_head":"\n2013 Update. 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